How many follow-up emails should you send to an unresponsive influencer?

Depending on the level of the influencer, it is likely your initial request is lost in the shuffle. Sometimes, persistence is key. The squeaky wheel gets the grease. Keep your name/brand in their frontal view so you arent forgotten is the key to landing the harder to snag influencers.

An influencer being unresponsive can have many reasons. But this is the exact situation which makes long term influencer collaborations even more important for brands. If you have signed a partnership contract with them and you as a brand involve them in creative and marketing initiatives, they'll never be unresponsive to the brand. This is the era of brand ambassadors and not just paid influencer posts.

With a rather well known real estate influencer, I have given a week to ten days to up to a month of follow up time in between the 2nd, 3rd, and continuous messages. If you want that longer term connection with them, try not to be too eager but keep the line of communication open.

Just sharing a sample follow-up email for anyone to use: I hope you're doing well! I just wanted to check in regarding the collaboration proposal I sent. We're genuinely excited about the prospect of partnering with you. If you've had a moment to review it, we'd love to hear your thoughts, questions, or any adjustments you might have in mind. We're flexible and committed to making this collaboration a seamless and enjoyable experience for you. However, if this isn't the right time or doesn't align with your current priorities, there is no pressure at all. Your time and decisions are respected. We're here when you're ready, and your input means a lot to us. Thanks for considering this opportunity!

If you have a mailing address, send them a product or two or a gift basket with a handwritten note. This can show personal connection, and that you cared enough to reach them on a less superficial level. Often influencers will have a PO Box address. Stand out with a gift and note, expect that email to come right back fairly soon after. And if it doesn't at least your brand is going to still be a positive taste in their mouth from the personalized gift and it could pan out in the future.

The goal is not to spam the person. Constant emails, messages, calls or DM's and most people shut off completely and hit delete before they read any father than the senders name. It helps me to think of myself in their shoes. What would be the best way for someone to follow up with me with a gentle nudge, vs an annoying pest.

Always end your final follow-up mail on a positive note. For example, we look forward to hearing from you regarding this campaign, but if it doesn't interest you at this time, we will respect your decision and remain open to your participation in future campaigns. This would show the influencer that you respect their time and decision, and it would also leave the door open for future conversations.

Continue to follow the influencer, like and engage with their socials. Send a closing email that could be open ended for them to reach out anytime and your continued interest in a partnership should they ever change their minds. And make sure to give them the best way to reach back out, should that happen.

To take follow up is not an easy job and for the same, Influencers Manager should also keep a calendar while working with multiple clients/brands at a time. I suggest to keep a note of every Influencers you reached out with date and follow a strict timeline for periodic follow-up and intent availability. Not more than 3 e-mails should send to an Influencer I suggest. Also, keeping campaign timeline on front, if one doesn't revert back on mail, leave a good message if they can available for future campaign and start reaching out to other Influencers for smoother campaigns.