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How does lateral thinking impact your creative process?

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Lateral thinking, a term coined by Edward de Bono in the 1960s, refers to a problem-solving approach that involves looking at situations from different perspectives and trying unconventional solutions. In your creative process, especially within business strategy, embracing lateral thinking can be a game-changer. It encourages you to step outside the usual patterns of thought and explore ideas that may initially seem outlandish or unrelated. This can lead to innovative solutions that might not be evident through traditional, linear thinking processes. By fostering an environment where lateral thinking is welcomed, you can unlock a higher level of creativity in your strategic planning and problem-solving endeavors.

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Ricardo Chang

| Strategic Business Manager | BDM | Sales & Commercial | B2B & B2C | Disruptive Innovator | Mentor
Santiago Calvopi?a Heredia

Cultivating Innovation-Driven Culture in organizations Strategy | Digital Transformation | Innovation | Digital…
Cristian Cocucci

Director en Inmoclick

1 Lateral Basics

Lateral thinking is fundamentally about changing perception and breaking free from established patterns. In your creative process, this means actively seeking alternative angles and perspectives. It's not just about generating new ideas; it's about reimagining the status quo and considering possibilities that defy conventional wisdom. By employing lateral thinking, you challenge the existing framework of your business strategy, which can lead to more innovative and competitive approaches. It's a skill that requires practice, but once honed, it can transform the way you conceptualize challenges and opportunities.

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Santiago Calvopi?a Heredia

Cultivating Innovation-Driven Culture in organizations Strategy | Digital Transformation | Innovation | Digital Channels Estrategia | Transformación Digital | Innovación | Canales Digitales
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Lateral thinking is a crucial skill for creative problem-solving. I recommend two authors: Edward de Bono and Paul Sloane. Lateral thinking involves approaching challenges from different perspectives. In the financial industry, I worked on creating a top-choice credit card for SMEs in a saturated market. Success came from understanding user needs beyond the product itself: offering payment options for unpredictable cash flows, rewards for independent workers, and educational programs for business growth. Additionally, the "Jobs to be Done" framework complements lateral thinking well.

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Gokul G

Empowering Brands Globally: Founder, Netizo | Co-Founder, Prewiz
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Trying to change my perception from a third person's POV greatly impacts my creative process. It also encourages me to approach problems from new directions. It helps me break free from conventional patterns and discover innovative solutions that I wouldn't normally consider. This mindset sparks creativity and leads to more effective and unique outcomes in whatever I am working on

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Cristian Cocucci

Director en Inmoclick
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Se practica a veces consciente otras veces inconsciente. Primero prepararse, buscar la frecuencia a través de la respiración consciente, podemos cerrar los ojos inclusive, inspirar sooo expirar hammm. Una vez hecho pensar que el problema es una hermosa oportunidad. Inclusive pensar que el problema no es el problema sino el principio a variadas posibilidades. Entonces buscamos una frecuencia relajada de atención es decir no tenso y plantear diferentes escenarios inclusive que salgan de constexto o que partan de una premisa falsa o errónea !

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Cristian Cocucci

Director en Inmoclick
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Pienso que co-creo mi propia realidad, imagino que lo que se me presenta es la proyeccion de mi inconciente, subconciente y conciente. Entonces enciendo una camara de video propia que amplia mi persepcion ahora veo en primera persona el ego en funcionamiento y veo el ser desde la cámara aerea !

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2 Ideation Leap

Embracing lateral thinking can lead to what's known as an "ideation leap." This is when you make a creative jump, connecting seemingly unrelated concepts to forge a new idea. In business strategy, this could mean redefining your target market based on an unconventional insight or developing a product that serves a purpose no one has yet recognized. Such leaps are often the starting points for groundbreaking strategies that can set you apart from the competition. The ideation leap is not just about novelty; it's about creating value in unexpected places.

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Ricardo Chang

| Strategic Business Manager | BDM | Sales & Commercial | B2B & B2C | Disruptive Innovator | Mentor
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El "salto de ideación" o "salto creativo" es un concepto clave en la fase de ideación del Design Thinking. El salto de ideación es el momento en el que surge una idea creativa e innovadora que puede transformar la forma de abordar un problema, gracias a la combinación de pensamiento consciente y subconsciente, y a técnicas como la lluvia de ideas que fomentan pensar sin limitaciones.

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3 Problem Solving

Lateral thinking is particularly useful when you're stuck on a problem with no apparent solution. Traditional problem-solving methods might lead you down familiar paths, but lateral thinking pushes you to explore less obvious routes. For example, instead of focusing on improving an existing product, you might consider what could replace it entirely. This approach can be disconcerting because it often involves a degree of uncertainty and risk. However, the potential rewards include finding unique solutions that give your business a distinct advantage.

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4 Strategy Crafting

In crafting your business strategy, lateral thinking can help you identify new market opportunities or alternative business models. It encourages you to question industry norms and to think about how you can disrupt them. For example, you might use lateral thinking to find a new application for an existing technology or to combine different services in a way that creates a new category. This kind of strategic innovation is what can lead to first-mover advantages and create significant barriers to entry for competitors.

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5 Culture Fostering

To truly benefit from lateral thinking, it's essential to foster a culture that encourages experimentation and tolerates failure. This means creating a safe space for wild ideas and 'what if' scenarios without immediate judgement. When your team feels free to think laterally, they're more likely to present ideas that could evolve into viable strategies. Remember, fostering this culture doesn't mean abandoning critical analysis; it's about allowing the creative phase to unfold without premature criticism.

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Cristian Cocucci

Director en Inmoclick
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I good ! ?? primero me presento y digo solo se que no se nada, es decir me reseteo, a continuación busco la llave si la de la aceptación la varita mágica concluyo dándole el respeto a misterio. El reseteo es un buen comienzo para domar a la razón, ya que ingresamos al escenario con mayor amplitud, comenzamos a ampliar los márgenes de tolerancia por ende somos más tolerantes nos comenzamos a convertir en oro diría Merlin comenzamos a experimentar la integridad armónica y otras leyes naturales, esto que resulta que al error lo consideramos posible y ahun más necesario el punto es que nos amigamos y así reducimos el costo de aprendizaje ya que la razón la podremos argumentar desde un punto de vista integral amplio ! ????♂???

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6 Continuous Learning

Lastly, lateral thinking in business strategy is not a one-off exercise; it's a continuous learning process. You must stay open to new experiences and ideas that can inform your strategic decisions. This involves keeping abreast of trends, engaging with diverse sources of information, and being willing to pivot when an innovative approach presents itself. The goal is to make lateral thinking a habitual part of your strategic toolkit, ensuring that creativity and innovation are always part of your business narrative.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How does lateral thinking impact your creative process?

1

2

3

4

5

6

7

1 Lateral Basics

2 Ideation Leap

3 Problem Solving

4 Strategy Crafting

5 Culture Fostering

6 Continuous Learning

7 Here’s what else to consider

Business Strategy

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How does lateral thinking impact your creative process?

1

2

3

4

5

6

7

1 Lateral Basics

2 Ideation Leap

3 Problem Solving

4 Strategy Crafting

5 Culture Fostering

6 Continuous Learning

7 Here’s what else to consider

Business Strategy

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感谢您的反馈

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