How does content marketing complement SEO?

Content marketing and SEO are connected and complement each other. A high-quality content educates, guides and meets the questions of your target audience. By creating quality content, you increase the likelihood of your pages being ranked higher on Google. SEO tactics, such as keyword-analysis, optimization and recurring updates, ensure that this content is effectively optimized for search visibility.

Content marketing helps SEO by creating high quality, engaging content that search engines favor and your readers interact with. Adopting a combined approach to both SEO and content marketing can help you attract more organic visitors and boost your website's authority.

Content marketing and SEO work hand in hand to boost online visibility, driving organic traffic by offering valuable, relevant, and engaging content that aligns with users' search intents. Always think of QUALITY vs QUANTITY and more importantly, craft content that speaks to humans first and leaves a lasting impression.

The goal of content marketing isn't to promote your products or services upfront – it's to earn the trust of your target audience by being helpful. Ideally, your content should also create paths that lead to your products or services and make it easy for your target audience to discover your products or services.

Content marketing and SEO go hand in hand to boost online visibility. Content marketing involves creating valuable and relevant content that resonates with your audience, while SEO focuses on optimizing that content to rank higher in search engine results. When you create high-quality content with targeted keywords, it not only provides valuable information to your audience but also signals to search engines that your website is authoritative and relevant. This, in turn, improves your website's visibility in search results. So, content marketing complements SEO by providing the substance that search engines look for, ultimately enhancing your online presence and driving organic traffic to your site.

SEO involves intentionally targeting lucrative search phrases (keywords) that users enter to find specific information. It allows you to very specifically target the audience that's already looking for the products, services, or information you offer.

Adding quality content to relevant channels can also help boost your search engine rankings. For example, if you own a local business, you should be sharing content from your website (such as blog posts) as posts on your Google Business Profile. You can also summarize the information in your blog posts as videos easily with a tool like Canva. Just copy and paste some text, upload a few images, and choose some music. Canva will easily create an animation-style video that you can upload to your YouTube channel (remember, YouTube is owned by Google). Then, you can link back to the blog post in the video's description and embed the video into the blog post. Using multiple channels also makes it easier to earn quality backlinks.