How do you write engaging and concise project descriptions for your portfolio?

Your ideal clients are craving a fresh perspective that they’ve never encountered before. This could be in the form of a new evaluation approach, an innovative communication style, or captivating graphics that capture their attention. And with only three seconds to make an impact, it’s crucial you are on point with how you communicate, are it relatable and simple. When you have compelling brand message that resonates with your audience your business will skyrocket!

To write engaging and concise project descriptions for your portfolio, start by summarizing the project's goals, your role, and the target audience. Then, describe your creative approach, highlighting any challenges faced and solutions implemented. Use clear language and avoid technical jargon. End with a brief reflection on the project's success or lessons learned. Keep sentences short and include visuals to enhance readability. By focusing on clarity and relevance, you can create compelling project descriptions that captivate your audience.

Capture the essence of each project with a clear and captivating headline, followed by a brief overview of the project objectives, your role, key challenges, and standout achievements. Use concise language and focus on showcasing the impact and value of your work to potential employers or clients.

Wow your ideal clients with a fresh perspective they've never seen before! Whether it's a unique evaluation approach, innovative communication style, or captivating graphics, aim to grab their attention in just three seconds. Keep your message relatable and simple, ensuring it resonates deeply with your audience. With a compelling brand message, watch your business soar to new heights!

Use the STAR method to structure project descriptions effectively: Situation, Task, Action, and Result. Begin with background info on the project, including client, brief, and challenge. Detail your role, objectives, and any constraints. Then, outline the steps taken, from research to final outcome. Highlight how you applied design thinking and exceeded expectations, creating value for the client or users.

Here is a great example of a project description: Header: Are you looking for a way to de-stress and relax in your everyday life? Interest: Let us introduce you to the world of aromatherapy with HoneyB Aromas. Our products are specially crafted essential oil blends that help you get back into balance with nature’s healing botanicals. Using only pure, responsibly sourced ingredients, our gentle fragrances provide calming and revitalizing moments in your daily routine. Desire: Reclaim your physical and mental wellbeing from the comfort of home. Action: Try out any one of our amazing products today and set off on the path towards relaxing bliss!

I think a great starting point is to : Start with a Hook: Begin each project description with a hook that grabs the reader's attention. This could be a compelling statistic, a thought-provoking question, or a brief anecdote related to the project. Highlight the Problem: Clearly articulate the problem or challenge that the project aimed to address. Describe the context and background to provide context for the reader. Outline Your Approach: Briefly explain your approach or methodology for tackling the problem. Highlight any unique strategies or techniques you employed.