How do you write copy for visual content?

As a copywriter and scriptwriter, my creative process begins with conceptualizing an idea. This initial stage involves purely contemplating the idea without any specific text or visual content in mind. Once I have a clear vision of the overall concept, I proceed to transform it into a well-crafted script or copywriting piece. By focusing on the pure essence of the idea, I ensure that both the textual and visual components harmoniously align with one another.

I see writing copy for visual content as a great opportunity to engage readers and share some relevant information with them quickly. Visual content can only be paired with a precise copy when you understand the audience. Here’s how I do it: - Research the target audience and their preferences by checking analytics - Check out the main goal of visual content before coming up with a relevant messaging - Learn the language that the target audience uses and prefers to ensure my copy hits home - Ensure that my copy does not go overboard with jargon and complex words - Always come up with an engaging call to action to motivate readers to take action Tip: To stay in line with the visuals, copywriters must pick up the mood, style, and emotion.

Content that accompanies visual content should complement the visual. Let the visual speak for itself, then add additional context via the caption.

For any VSL or Visual Content, a great GOAL to consider is: "To reward the audience for watching it." You can either reward them during the video, or afterward with a CTA that promises them something they value. For Example: If you're writing a script for visual content that shows up on top of your website describing your services, you can: - Ask them 1-3 questions they can answer easily in the back of their mind. This will make your video "engaging" - Talk about that Lead Magnet free demo/pdf/video they can get by visiting a specific section on the website. That's a reward!

In the world of ads, a copywriter's role is more than writing. It's a blend of psychology, creativity, and strategy, aimed at crafting persuasive narratives. The key here is to deeply understand the target audience. This involves research, empathy, and a knack for turning concepts into compelling text. The goal isn't just to inform, but to evoke emotions and prompt action. Through catchy headlines and body text, a copywriter doesn't just present information. They influence decisions, turning words into powerful tools of persuasion. Imagine turning "Buy our shoes!" into "Step into a world where comfort meets style: Every step feels like walking on clouds." That's the magic of copywriting.

If you are showing images, do NOT describe the pictures. Viewers can see for themselves what you are describing. Add copy such as facts that complement the visuals.

This is one of my favorites! Just spend some time watching the picture and then give yourself time. take a walk Go to the gym. Eat... anything that relaxes your mind. I watch a movie... then write without control and improvisation... you can extract the desired copy from among those writings by editing and editing. Like a sculptor who pulls out his work of art from the rough stone.

When creating those headlines, a way to keep the audience hooked is to turn the headlines into "Milestones". With each milestone, you're conveying how near the audience is to reaching their final goal. For Example: Hi I am {me} and if you are {you} I have 2 questions for you that may change your perception about {industry}. Q1: Q2: If your answer to these is {this}, congratulations! You're well ahead of the curve and all you need is to know: Headline 2 / Milestone There's so much frustration among your competitors because they hardly reach this point. Now as you apply this, know that your next big gig will be Headline 3 / Milestone And once this is covered, your life will be {this easy!}. Finish Point / CTA Make it clear!

A helpful way to think about copy for visuals is to read a comic book. Hear me out. The comic form is a unique mixture of visual and prose information. A well-rendered comic will rely on the interaction between these two forms to tell a story. At no point should the prose simply describe the visual, nor the visual simply illustrate the prose. They combine different modes and perspectives to create a hybrid artform that communicates in a unique way. We can mobilize this in writing copy for visuals. Copy can indeed describe the picture. But if we can find a way to include additional information that not only enhances the visual information but the overall narrative of the piece, and isn't repetitive, both visual and article are improved.

And while the tools available online are useful and important, don't discount the usefulness of another set of human eyes. Writing copy is often a solitary pursuit, so bouncing ideas and writing off another human isn't always convenient. But having a small community of writers to ask for help, or even a good pal who doesn't mind reading over your work, can offer unique perspectives and ideas that may not have occurred to you as the sole writer.

?? seconds > minutes Information presented using visuals is processed by the human brain in mere seconds, compared to several minutes for the same info using just text. ?? 65% more sticky Visuals are significantly more memorable. We are 65% more likely to remember visual content—even after days—compared to the same information presented as text. ?? 94% more eyeballs Visuals are emotionally engaging, since they’re processed in the same side of the brain as our emotions. Research shows content with visuals get 94% more traffic online than plain text.

- Build your credibility - You're the Guide, and audience is the Hero - Don't fall in love with the details - If you're writing a time-limited copy, know that a human brain processes verbal speech at 120 words per minute (ideal). So write 120 words for a minute long video, and on you go.