How do you write a clear and concise call to action in a friendly way?

1 Know your audience

The first step to writing a friendly CTA is to know your audience and what they want. What are their pain points, goals, challenges, and interests? How can you help them solve their problems or achieve their desired outcomes? How do they prefer to communicate and interact with you? By understanding your audience, you can tailor your CTA to their needs and expectations, and use a tone and language that resonates with them.

2 Use action verbs

The second step to writing a clear and concise CTA is to use action verbs that convey a sense of urgency and value. Action verbs are words that describe what you want your reader to do, such as subscribe, download, register, buy, or join. They are more effective than passive or vague words, such as learn, discover, or explore, because they create a clear and specific expectation for your reader. They also imply a benefit or reward for taking action, such as getting access to exclusive content, saving money, or improving skills.

3 Be polite and positive

The third step to writing a friendly CTA is to be polite and positive in your tone and wording. You want to avoid sounding pushy, demanding, or aggressive, as this can turn off your reader and make them feel pressured or annoyed. Instead, you want to sound helpful, supportive, and enthusiastic, as this can build trust and rapport with your reader and make them feel valued and appreciated. You can do this by using words such as please, thank you, welcome, or congratulations, and by expressing gratitude, appreciation, or excitement for your reader's action.

4 Add a personal touch

The fourth step to writing a friendly CTA is to add a personal touch that makes your reader feel special and connected to you. You can do this by using personal pronouns, such as you, your, or we, and by addressing your reader by their name, if possible. You can also use words that create a sense of community, belonging, or exclusivity, such as join us, become a member, or access our VIP club. By adding a personal touch, you can make your reader feel like they are part of something bigger and more meaningful than just a transaction.

5 Test and optimize

The final step to writing a clear and concise CTA is to test and optimize it based on your results and feedback. You can use tools such as A/B testing, analytics, surveys, or reviews to measure the performance of your CTA and see how it affects your conversion rate, click-through rate, or customer satisfaction. You can also experiment with different elements of your CTA, such as the color, size, shape, placement, or wording, and see what works best for your audience and your goals. By testing and optimizing your CTA, you can ensure that it is clear, concise, and friendly for your reader.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?