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How do you visualize your brand's future with the Brand Vision Board?

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Do you have a clear vision of where you want your brand to be in the next few years? If not, you might be missing out on a powerful tool to align your team, communicate your value, and inspire your customers. A brand vision board is a visual representation of your brand's desired future state, based on your brand strategy and goals. It can help you create a compelling narrative, identify gaps and opportunities, and track your progress. In this article, you'll learn how to create and use a brand vision board to visualize your brand's future.

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1 What is a brand vision board?

A brand vision board is a collage of images, words, symbols, and colors that capture your brand's essence, personality, and aspirations. It's not a logo, a slogan, or a mood board. It's a strategic tool that helps you articulate your brand vision, mission, values, and positioning. A brand vision board can also include your target audience, competitors, trends, and differentiators. The idea is to create a visual story that reflects your brand's purpose, direction, and impact.

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Sukriti Batra

Weaving Brands into the Digital Fabric | Transforming Visions into Strategy | Brand Strategy | Marketing
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Simply put, a brand vision board is like a creative poster that shows what a brand wants to be. Much like our Vision Boards, it has pictures, words, and ideas that represent the brand's style, values, and goals. It helps everyone on the team understand what the brand should look and feel like. This way, the brand stays consistent across messaging and channels. Bonus - It's a fun way to bring the team together to brainstorm and get everyone on the same page about the brand.

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2 Why do you need a brand vision board?

A brand vision board can help you in several ways. First, it can help you clarify and communicate your brand strategy to your team, stakeholders, and customers. A visual format can make your brand more memorable, engaging, and consistent. Second, it can help you align your actions and decisions with your brand vision. A brand vision board can serve as a guide and a reminder of what you stand for and where you want to go. Third, it can help you measure and celebrate your achievements. A brand vision board can show you how far you've come and how close you are to your goals.

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Os Hourani

Content Marketing Lead | Brand | Demand Generation | Digital Marketing
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A brand vision board is a key tool for any brand looking to pave a clear path forward. By visually mapping out your brand's goals and aspirations, it ensures everyone in the team understands and works towards the same objectives. This not only brings consistency in actions and decisions but also promotes strong alignment across all levels of the organization. Plus, it highlights areas that might need more focus, helping to shape future strategies. As time progresses, revisiting the vision board also offers a tangible way to see how far the brand has come and what's left to achieve.

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3 How do you create a brand vision board?

Creating a brand vision board is a creative and collaborative process that involves four steps. First, you need to define your brand vision statement, a concise and inspiring statement that summarizes your brand's ultimate goal and value proposition. After that, collect visual elements from any sources of inspiration, such as magazines, websites, books, photos, art, quotes, icons, etc. Then arrange and edit your board using categories, themes, or layouts to organize your elements. Finally, share and use your board with your team, stakeholders, and customers to get their feedback and use it as a reference for aligning your brand strategy with your actions. Review and update your board regularly to reflect progress and changes.

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4 What are some best practices for a brand vision board?

To make your brand vision board effective and impactful, it's important to keep it simple and focused, unique and authentic, aspirational and realistic, and consistent and coherent. Choose the most relevant elements that convey your brand vision clearly and succinctly, while making sure they reflect your brand's identity and personality. Be ambitious in your goals, but also be realistic and grounded in your current situation. Make sure all the elements are compatible with each other and with your brand strategy, creating a harmonious visual story. Don't copy or imitate other brands or vision boards - make it original, meaningful, and distinctive to your brand.

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5 What are some examples of a brand vision board?

To inspire and give ideas, here are examples of brand vision boards from different industries and sectors. For example, a travel agency that wants to be the leader in sustainable and experiential tourism can include images of natural landscapes, cultural diversity, social impact, and adventure. Their words might be "responsible", "transformative", "curious", and "fun". A coffee shop that wants to be the community hub for creative and passionate people might feature images of cozy spaces, artistic expressions, diverse faces, and quality coffee. Their words could be "connection", "inspiration", "diversity", and "craft". And a fitness app that wants to be the ultimate personal trainer for busy and health-conscious people could include images of fit bodies, smart devices, motivational quotes, and healthy habits. Their words might be "empowerment", "innovation", "achievement", and "wellness".

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Vidit Sidana

Founder & CBO @Cotodel | IIM-A | Ex- Brand Manager @Sunfeast | BW 30u30 | Follow for interesting conversations about Marketing & Branding
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While everything flows from the Brand’s vision and mission, it is also important to know the role that your brand plays in a consumers life! How is your product/service or brand making an impact in a user’s life is important and this can be either at a fundamental/physical level or at an emotional behaviour level. If your brand changes the way people think and feel, then you are on the right path. If your brand changes the way people live (in a positive manner), then you have cracked the code. And if your brand changes the world (positively again), then the chances of success are extremely high and you have the perfect instrument in your hands to drive change ????

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Sasha Wallinger

CEO, Chief Marketing Officer | Innovation &Entrepreneurial Strategist| Founder| Board Member I Global Business Growth Expert connecting fashion, technology and sustainability.
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If a brand vision board isn’t your path, that’s ok. Alternative exercises include brand roadmaps, visual depictions of your brand mission or statement, or creating a living breathing example of what you will lead your brand’s overall journey to become. To do this set clear expectations, isolate key points of inspiration and prioritize your brand’s unique value principle and you will achieve a worthwhile guidepost for your brand to flourish.

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How do you visualize your brand's future with the Brand Vision Board?

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3

4

5

6

1 What is a brand vision board?

2 Why do you need a brand vision board?

3 How do you create a brand vision board?

4 What are some best practices for a brand vision board?

5 What are some examples of a brand vision board?

6 Here’s what else to consider

Brand Strategy

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How do you visualize your brand's future with the Brand Vision Board?

1

2

3

4

5

6

1 What is a brand vision board?

2 Why do you need a brand vision board?

3 How do you create a brand vision board?

4 What are some best practices for a brand vision board?

5 What are some examples of a brand vision board?

6 Here’s what else to consider

Brand Strategy

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