How do you validate your creative ideas quickly?

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As a creator, you have many ideas for your content, products, or services. But how do you know which ones are worth pursuing and which ones are not? How do you avoid wasting time and resources on ideas that don't resonate with your audience or solve their problems? How do you validate your creative ideas quickly and effectively?

In this article, you will learn a simple and practical framework to test your ideas before you invest too much in them. You will also discover some tools and tips to help you gather feedback, measure results, and iterate on your ideas. By following this process, you will be able to balance your creativity and productivity, and create more value for your fans and customers.

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María José Correa ????????????

Product Content Strategist & Client Success | Former Journalist | Host @elbriefdeux ??

1 Define your assumptions

The first step to validate your creative ideas is to define your assumptions. What are the core beliefs or hypotheses that underlie your idea? What are the problems you are trying to solve, the needs you are trying to satisfy, or the goals you are trying to achieve? Who are your target audience, customers, or users? What are the benefits or outcomes you expect from your idea? Write down your assumptions clearly and concisely, and prioritize them based on their importance and uncertainty.

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Edgar del Olmo

Passionate Creative / Brand Champion / Story Teller
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It is also important to consider the brand’s overall goals and underlying strategy, the project specific objectives and the kind of business growth expected to achieve with the project, to drive those assumptions. Another great beacon for those assumptions is to describe what the customer or end user should take away from the experience, what is expected to happen at an emotional level.

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María José Correa ????????????

Product Content Strategist & Client Success | Former Journalist | Host @elbriefdeux ??
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Defining assumptions involves a combination of research, testing, and continuous feedback. ? Understand what you want to achieve with your idea ? Market research ? User persona analyzing online forums, social media, and surveys ? Immediate circle feedback

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Raul Arantes

Award Winning Creative Director, Design Director | Cannes & Webby Winner | EMBA candidate
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Having conducted thorough research, you likely have a structured framework by now. In content management, I place paramount importance on 'value exchange.' Essentially, it's about pinpointing the tangible benefits your audience can gain from the content ideas you put forth. Determining this value exchange and understanding the core purpose of your content is vital. Additionally, it's crucial to tune into your audience by reviewing your existing content and analyzing the outcomes of past campaigns.

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2 Design your experiments

The next step is to design your experiments. How will you test your assumptions and measure their validity? What are the key metrics or indicators that will show you if your idea is working or not? What are the minimum requirements or features that your idea needs to have to test it? How will you collect data or feedback from your audience or customers? Choose the simplest and fastest way to test your idea, and avoid overcomplicating or overbuilding it.

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María José Correa ????????????

Product Content Strategist & Client Success | Former Journalist | Host @elbriefdeux ??
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The most important is to test your idea. Create an MVP and start continuing user tests. Just remember, MVPs don't need to be perfect or show all the features. Be specific on what you want to test, and start to do it.

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3 Run your experiments

The third step is to run your experiments. Execute your plan and launch your idea to a small or specific segment of your audience or customers. Observe how they interact with your idea, and gather as much data or feedback as possible. Use tools like surveys, polls, analytics, interviews, or reviews to collect qualitative and quantitative information. Be open-minded and objective, and don't let your biases or emotions influence your interpretation of the results.

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María José Correa ????????????

Product Content Strategist & Client Success | Former Journalist | Host @elbriefdeux ??
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My favorite experiments are A/B tests because are the perfects to show you which hypothesis is running better than the other. Sometimes, the end results finish in the mix of both.

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Dirk Hendriks

Head Of Marketing / Head Of Sales & Product at Ameropa-Reisen GmbH
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My favourite way to challenge an idea: ask your customers! They are already on board und usually happy to help to improve a product they're already enjoying. If you have a somewhat decent CRM system, send out an invite to a selected group of customers, either for a call, or for a visit to your office. You'll be amazed about the things that work and the things that don't. And about the additional insights that you'll get from talking to actual customers!

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4 Analyze your results

The fourth step is to analyze your results. Compare your actual data or feedback with your expected outcomes or benefits. What did you learn from your experiments? Did you validate or invalidate your assumptions? Did you find any surprises or insights? Did you achieve your goals or solve your problems? How did your audience or customers respond to your idea? What did they like or dislike about it? What did they suggest or request for improvement?

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5 Iterate on your idea

The final step is to iterate on your idea. Based on your analysis, decide what to do next with your idea. Do you need to pivot, persevere, or kill it? Do you need to make any changes or additions to your idea? Do you need to test it again with a different or larger segment of your audience or customers? Do you need to validate any new or remaining assumptions? Repeat the process until you find a product-market fit or a content-audience fit for your idea.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you validate your creative ideas quickly?

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1 Define your assumptions

2 Design your experiments

3 Run your experiments

4 Analyze your results

5 Iterate on your idea

6 Here’s what else to consider

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