How do you use your elevator pitch online?

1 Know your audience

Before you craft your online elevator pitch, you need to know who you're talking to and what they're looking for. Different platforms and contexts require different approaches and tones. For example, on LinkedIn, you might want to emphasize your professional credentials, achievements, and goals, while on Twitter, you might want to showcase your personality, interests, and opinions. On a personal website or blog, you might want to tell a story, share a testimonial, or highlight a project. Research your target audience and tailor your pitch accordingly.

2 Keep it short and simple

One of the key principles of an elevator pitch is to keep it short and simple. This is even more important online, where attention spans are shorter and distractions are more abundant. Aim for no more than 30 seconds or 75 words for your online elevator pitch, and use clear and concise language that avoids jargon, acronyms, and filler words. Focus on the most relevant and memorable aspects of your value proposition, and avoid rambling or repeating yourself.

3 Use a hook and a call to action

To make your online elevator pitch more engaging and effective, you need to use a hook and a call to action. A hook is a catchy and intriguing opening that grabs your audience's attention and makes them want to hear more. It could be a question, a statistic, a quote, a joke, or a personal anecdote. A call to action is a specific and clear request that invites your audience to take the next step, such as visiting your website, following you on social media, or contacting you for more information. Make sure your hook and call to action are relevant to your audience and your goal.