How do you use your digital marketing network to find new collaborations?

Working on co-branded content pieces is key for growing in the B2B services industry. First, find other agencies or firms that offer services that don't "bump heads" with your services. Key on in 2-3 leaders within that organization who could be doing more from the content creation perspective. Once that relationship has been built, start with two small ideas: 1. Record 30-second videos of each other talking about elements of their value proposition that would resonate with your audience and swap posts about one another. 2. Find a blog post topic that has two angles that could be taken. Have one leader write one side and write the other yourself. Within each post, have text links to the contrarian viewpoint.

Before you reach out to potential collaborators, it's important to know what you want to achieve and what you can offer. What are your goals? What are your skills and expertise? What are you looking for in a collaborator? Once you have a clear understanding of your needs, you can start to network and reach out to people who can help you achieve your goals. What do I want to achieve by collaborating with others? What skills and expertise do I have that I can offer? What skills and expertise am I looking for in a collaborator? What are my goals for the collaboration These questions will help identify your goals and needs. Then you can proceed to focus on effective collaboration.

Before collaborating, clarify your goals and what you can offer. What skills do you have? What are you looking for in a collaborator? This will help you find the right person. Here are the questions you need to answer: What do you want to achieve by collaborating? What skills and expertise do you have that you can offer? What skills and expertise are you looking for in a collaborator? By answering these questions, you can develop a clear and specific goal and value proposition for your collaboration. This will help you narrow down your search and communicate effectively with your network.

Share your knowledge and expertise. When you have something valuable to share, don't be afraid to speak up. This could be in the form of blog posts, articles, videos, or even just comments on other people's posts. Be helpful and supportive. When someone asks a question or needs help, be there to lend a hand. Be respectful and courteous. Be active and participate. Don't just lurk in the shadows. Get involved by commenting, liking, and sharing posts. Be patient and persistent. It takes time to build relationships and become a valuable member of an online community. It won't happen overnight. Have fun! Engaging and contributing in online communities should be enjoyable. If you're not having fun, you're less likely to stick with it.

Proposing a collaboration requires having a willingness to risk rejection. You need to personalize each and every proposition and not appear as though you're using a cookie-cutter template. You want to be strategic in selecting partners. This is integral. What do you think they bring to the table? How is their competence and ability to contribute demonstrated in your mind? Once you identify who you're reaching out to proposition for collaboration on a project, go for it. Be bold, but be respectful concurrently. You'll want to follow-up after the initial proposal. Video may build more trust than a phone call. Connecting on LinkedIn builds trust too. You may want to send registered mail to show you're invested in the idea of collaboration.

Follow up and deliver. Communicate regularly, meet deadlines, and be respectful. Thank your collaborator and celebrate the success. Here are the key points to remember: Communicate regularly: Keep in touch with your collaborator and update each other on the progress. Meet deadlines: Deliver on your promises and meet the deadlines that you agreed on. Be respectful: Be respectful of your collaborator's time and work. Thank your collaborator: Thank your collaborator for their hard work and celebrate the success of the collaboration. By following these tips, you can ensure that your collaboration is a success.