How do you use visuals, colors, and fonts to reinforce your brand identity?

Stories are how humans connect with one another. They are integral to our lives. If you want your brand to become a part of people's lives, start by identifying its underlying narrative. How was your company created? What are its roots? What challenges has it faced? How has it overcome those challenges and grown into what it is today? Next, define how your product or service can transform a life. Find stories of actual customers. In all of this, look for the warm, human, personal, and emotional. That's where you'll discover the seeds of a compelling brand story.

Try to use visuals that align with your brand’s personality, ensuring consistency in imagery style and incorporating your logo subtly across slides. Stick to client's brand color palette to create a strong visual association, using primary colors for key elements and secondary colors for accents. Choose fonts that match your brand’s typography, maintaining uniformity with other branding materials and creating a clear visual hierarchy with different font styles and sizes.

To reinforce your brand identity, use consistent visuals, colors, and fonts across all slides. Match these elements with your brand guidelines to create a cohesive look. This helps in building recognition and trust with your audience.

To establish a unified appearance and strengthen your brand identity, use fonts, colors, and images consistently. Use a color scheme that complements the feelings and ideals of your brand when designing backdrops, charts, and other visual elements. Select typefaces that convey the essence of your brand; current sans-serif fonts are a good example. To build a compelling visual story, make sure all visual components—including photos and icons—align with the tone and style of your brand.

Porque ayuda a situarla en contexto, a conectar con el público, a vender sin vender. Los beneficios del storytelling son infinitos porque cada participante de la audiencia lo va a tomar de forma diferente según sus necesidades, background cultural, historia, etc.

When working with clients to develop a brand story, I like to ask them what kind of car their brand would be. Is your brand safe and stable like a Volvo? Fast and flashy like a Ferrari? Or simple and trustworthy like a Toyota? Cars are such a big part of our human experience and they are an easy way to get clients thinking of how their brand could be represented visually. You don't actually use the car in your imagery, it's just a starting point. From there, you can imagine the lifestyle that accompanies that car, and begin to uncover visuals that can be used to tell your brand story.

Imágenes que evoquen esa metáfora visual, que la refuercen o amplifiquen. Las imágenes marcan el branding y tono de la marca/speaker y trabajan en sinergia con el contenido a narrar.

Choose visuals that are consistent, relevant, and evoke emotions. Use colors that reflect your brand's personality and create a cohesive palette.

The brand is more than just a name—it's the face of a company, shaped by the people behind it: the owner and the team. We often work with small businesses and startups that are still developing their brand and lack clear branding. To assist them, we employ a simple step-by-step process: Step 1: Identify a design example based on your website, brochure, or, if you don’t have one, an industry site that aligns with your visual goals. Step 2: Provide a high-quality logo (preferably in SVG format). Step 3: Collect additional visuals, including artwork or design elements that showcase your brand. With this information, we create a personalized presentation that captures the essence of your brand.

Choosing the right visuals and colors for presentations goes beyond aesthetic appeal; it's about reinforcing brand identity effectively. At White Internet Consulting, we utilize a consistent color palette that aligns with our brand values, using tools like Adobe Color to ensure harmony. The 60-30-10 rule is particularly useful—60% dominant color, 30% secondary, and 10% accent—to maintain balance and enhance visual impact. This approach not only strengthens our brand recognition but also engages our audience on a deeper emotional level, making our presentations memorable and reflective of our professional ethos.

Before presenting, I thoroughly review the video and audio clips on my presentation slides. I make sure they start automatically to avoid awkward pauses while presenting. Sometimes I give a delay or an on-click animation where I need to emphasize If you have a brand color scheme, apply the colors strategically across the slides. Make the most of the primary colors and use accent and secondary colors to highlight important points. Avoid using all the colors or too many colors, as this can make the deck look unbalanced and flashy. Sticking to 1-2 colors enhances the modern and elegant look of the deck. Use colors strategically to create contrast between your background and text. Avoid using colors that blend with your background.

Los colores los definimos en la identidad visual de la historia, según el público y las emociones /sensaciones que queramos evocar. El color brinda personalidad a cualquier imagen, ilustración y es una puerta de entrada para que algo cobre más de más o menos vida. El color es vida.

Don’t forget to keep in mind availability issues. If you choose to use a font you need to purchase, you may need to buy additional licenses for every person who needs to use it within your company. You can avoid this issue by choosing a font that is free for download or comes pre-installed on most laptops.

Fonts play a crucial role in telling your brand story. So, choose fonts that reflect your brand characteristics. For instance, if your brand is in SaaS or AI industry, opt for tech-inspired fonts. Select fonts that come with a comprehensive style guide for different uses such as headings & body text, ensuring they are embeddable across all devices to ensure uniform application across all collateral. Opt for custom fonts that are unique to your brand and set you apart from competitors. I once used unique fonts for a brand presentation design but later realized they were not embeddable across all devices. This led to multiple iterations of the fonts when the larger team started using the presentation.

En la identidad visual definimos las tipografías y recomiendo no más de dos. Estas son la forma en que se va a comunicar/transmitir directamente el mensaje. Es crucial que las fuentes sean legibles y a tono con todo el proyecto. También depende del público y a dónde se va a presentar también debemos evaluar su tama?o, interlineado, espaciado.