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How do you use social media and content marketing to showcase your coaching impact and value?

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As a business coach, you want to attract and retain clients who value your expertise and experience. But how do you demonstrate your coaching impact and value in a crowded and competitive market? One of the most effective ways is to use social media and content marketing to showcase your success stories, testimonials, insights, and tips. In this article, you will learn how to use these channels to build your coaching brand, engage your audience, and generate leads.

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1 Choose your platforms

The first step is to choose the social media platforms that best suit your coaching niche, style, and goals. You don't have to be on every platform, but you should focus on the ones where your ideal clients hang out, consume, and share content. For example, if you coach executives and professionals, you might want to use LinkedIn, Twitter, and YouTube. If you coach entrepreneurs and creatives, you might prefer Instagram, Facebook, and Pinterest. Research your target market and see what platforms they use, what content they like, and what problems they have.

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Dorien Morin

Social Media Strategist | Content Creator | Organic Specialist | Content Marketer | International Keynote Speaker | Certified Agile Marketer |?? #StrategyTalks
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I agree with choosing the platform based on where your ideal client hangs out, not on where you prefer to be (which is what I hear a lot of clients say) In my network I see coaches with the most impact have a presence on YouTube, and LinkedIn and host their own livestream show or podcast!

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Robin Waite

Business Coach ?? Podcast Guest ?? Keynote Speaker ?? Bestselling Author of Online Business Startup and Take Your Shot - Ask me for a free copy of Take Your Shot. Group and 1-2-1 Coaching. Breakthrough Sessions
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In my experience prospective coaching clients like to see proof that the coach or programme they are about to invest in has good credentials. Social proof is easy to build up when you start enrolling clients as a coach. There are lots of different forms of social proof from reviews to videos testimonials and screenshots of clients wins to professionally written case studies. The two primary ways we recommend to gather social proof are: 1. If your audience tend to be geographically local and you meet them in person then we recommend ensuring you get a Google My Business profile set up and invite clients to leave a review. 2. If your audience hang out on LinkedIn, ask clients for Recommendations. This is easy to do in the app or website.

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2 Create valuable content

The next step is to create content that demonstrates the impact and value of your coaching. Content marketing is not about selling your services, but rather providing value to your audience and building trust and authority. You can create various types of content, such as blog posts, videos, podcasts, ebooks, webinars, and infographics. It's important to make sure that your content is relevant, engaging, and useful for your audience. You can achieve this by sharing success stories and testimonials of your clients, showcasing the results they achieved with your help. Additionally, you can share your coaching insights and tips to show your expertise in the field and help your audience solve their challenges. Furthermore, you can share your coaching personality and style to demonstrate your authenticity and connect with your audience on a personal level.

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Dorien Morin

Social Media Strategist | Content Creator | Organic Specialist | Content Marketer | International Keynote Speaker | Certified Agile Marketer |?? #StrategyTalks
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Know your clients' and potential clients' pain points and deliver valuable content that addresses these. Give, give, and give more content. Tips, how-to's, exercises, assessments. Do not gate your content, but deliver it freely and with gusto. It builds trust and ultimately will lead to referrals and clients!

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Robin Waite

Business Coach ?? Podcast Guest ?? Keynote Speaker ?? Bestselling Author of Online Business Startup and Take Your Shot - Ask me for a free copy of Take Your Shot. Group and 1-2-1 Coaching. Breakthrough Sessions
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One of my first coaching clients was a Golf Pro called Russ, and regularly when I was out speaking I told the story of his coaching journey. Several people would always come up to me and said how much they enjoyed hearing about Russ’ journey and it inspired me to turn the story of his business’ transformation into a book. In the book Russ meets a coach who takes him through several business frameworks to turn his business around, and eventually create the business of his dreams. That book has gone on to gain 680 reviews on Amazon and inspired people as I’ve given away thousands of copies of the book as a part of my marketing campaign. Not everyone can afford coaching but I know people really appreciate receiving the book as a gift.

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3 Promote your content

The third step is to promote your content on your chosen social media platforms. You want to reach as many people as possible who might be interested in your coaching services, but also to engage them and build relationships with them. To do this, you should post your content regularly and consistently, following a content calendar and a posting schedule that matches your audience's preferences and behaviors. Additionally, optimize your content for each platform by using hashtags, keywords, captions, images, etc. to attract attention and encourage clicks and shares. Finally, engage with your audience by responding to comments and messages, asking questions, inviting feedback, joining conversations, and creating a community around your content.

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Dorien Morin

Social Media Strategist | Content Creator | Organic Specialist | Content Marketer | International Keynote Speaker | Certified Agile Marketer |?? #StrategyTalks
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A great way to promote your content is to repurpose longer pieces of content into content snippets. Video -> YouTubu shorts, TikToks, Instagram Reels, or Stories Blog -> Images, quotes, animated images, carousels, videos Podcast -> blog, audiogram, images, quotes

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4 Generate leads

The final step is to generate leads from your social media and content marketing efforts. You want to convert your audience from passive consumers to active prospects who are interested in working with you as a coach. To do this, add a compelling call to action to your content, inviting your audience to take the next step, such as signing up for your newsletter or downloading a lead magnet. Create a landing page for your offer, explaining the benefits and features of your coaching service and collecting contact information. Additionally, follow up with leads by nurturing them with email marketing and offering value and solutions until they are ready to buy. By leveraging social media and content marketing to showcase your coaching impact and value, you can build your coaching brand , engage your audience, and generate leads. Measure the effectiveness of your strategy by tracking metrics such as reach, engagement, traffic, conversions, and revenue. Keep in mind that it is important to focus on providing value to your audience and showing them how you can help them achieve their desired outcomes.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Robin Waite

Business Coach ?? Podcast Guest ?? Keynote Speaker ?? Bestselling Author of Online Business Startup and Take Your Shot - Ask me for a free copy of Take Your Shot. Group and 1-2-1 Coaching. Breakthrough Sessions
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It’s important to differentiate between marketing activity and marketing assets. Marketing activity falls off the news feeds within minutes of being posted on many platforms. So you constantly have to feed the machine with content; get sick or take a holiday and you lose momentum with the algorithms. Marketing assets however built using solid principles of content marketing (podcast, books, videos, checklists, valuable blogs etc) live out there on the internet and stand the test of time. When someone lands on your marketing asset, provided it delivers value and insights, people will reach out and connect. They might take longer to produce and potentially cost a few quid to design and publish. Assets do the heavy lifting for you.

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How do you use social media and content marketing to showcase your coaching impact and value?

1

2

3

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5

1 Choose your platforms

2 Create valuable content

3 Promote your content

4 Generate leads

5 Here’s what else to consider

Business Coaching

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How do you use social media and content marketing to showcase your coaching impact and value?

1

2

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5

1 Choose your platforms

2 Create valuable content

3 Promote your content

4 Generate leads

5 Here’s what else to consider

Business Coaching

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