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How do you use Reddit for sourcing stories?

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Reddit is one of the most popular and diverse online platforms, where millions of users share, discuss, and vote on various topics. As a journalist, you can use Reddit for sourcing stories, finding new angles, verifying information, and engaging with your audience. However, you also need to be aware of the challenges and pitfalls of using Reddit as a source, such as ethical issues, credibility, and bias. In this article, we will show you how to use Reddit for sourcing stories in six steps.

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Ashley Couto, MA

4x startup CXO | Creating better workplaces & leaders | Ft. Forbes, Business Insider, Entrepreneur | Follow for…
?rt Gojznik

CEO/Founder of DOPE Media I E-commerce marketing specialist

1 Find relevant subreddits

Subreddits are the communities within Reddit, where users post and comment on specific topics. There are subreddits for almost anything, from news and politics to hobbies and memes. To find relevant subreddits for your story, you can use the search function, browse the popular or trending subreddits, or use tools like RedditList or Subreddit Finder. You can also subscribe to subreddits that interest you or relate to your beat, and monitor them regularly for potential stories.

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?rt Gojznik

CEO/Founder of DOPE Media I E-commerce marketing specialist
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Exploring Reddit's subreddits has been an enriching experience for me. The ability to find communities dedicated to specific topics using Reddit's search function and tools like RedditList and Subreddit Finder is highly efficient. Subscribing to relevant subreddits allows me to stay informed about my interests and professional fields. This organized approach to content categorization on Reddit makes it a valuable resource for both personal and professional use.

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2 Sort and filter posts

Once you find a subreddit that matches your story idea, you need to sort and filter the posts to find the most relevant and reliable ones. You can sort posts by different criteria, such as hot, new, top, or controversial. You can also filter posts by time, such as past hour, day, week, month, or year. Sorting and filtering posts can help you find the most popular, recent, or controversial posts, which can indicate the level of interest, timeliness, or controversy of your story.

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Ashley Couto, MA

4x startup CXO | Creating better workplaces & leaders | Ft. Forbes, Business Insider, Entrepreneur | Follow for culture, business, & leadership | TEDx & Keynote Speaker | Disability advocate | Journalist
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I will also search within a particular subreddit for the keyword density (aka how many times that particular topic has come up in the last 90 days/6 months/year depending on the article I'm writing). For example, let's say I'm writing about Turkey for a travel publication, I'll see how often questions come up about a particular monument, what questions people have, etc.

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3 Check the sources and comments

Before you use a post as a source for your story, you need to check the sources and comments of the post. Sources are the links, images, videos, or texts that the post is based on. Comments are the responses from other users to the post. You need to check the sources and comments to verify the accuracy, credibility, and context of the post. You can also use tools like Reverse Image Search, Wayback Machine, or Snopes to check the sources. You can also use tools like Reddit Insight, Reddit Investigator, or SnoopSnoo to check the comments and the profiles of the users.

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?rt Gojznik

CEO/Founder of DOPE Media I E-commerce marketing specialist
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When sourcing stories from Reddit posts, I meticulously verify their sources and comments for accuracy and context. This involves assessing the post's foundational links, images, videos, or texts. Comments provide additional insights and community perspectives, which are crucial for a comprehensive understanding. Tools like Reverse Image Search, Wayback Machine, and Snopes are key for fact-checking, while Reddit Insight, Reddit Investigator, and SnoopSnoo help analyze comments and user profiles. This thorough approach ensures the credibility and reliability of the information used in my stories.

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4 Contact the users

If you want to use a post or a comment as a source for your story, you need to contact the user who posted or commented it. You can contact the user by sending them a private message, commenting on their post or comment, or mentioning their username with u/. You need to identify yourself as a journalist, explain the purpose of your contact, and ask for their permission and consent to use their post or comment as a source. You also need to respect their privacy and anonymity, and follow the ethical guidelines of your profession.

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5 Follow the rules and etiquette

Reddit has its own rules and etiquette that you need to follow when using it as a source for your story. You need to read and follow the rules of Reddit and the subreddits that you use, such as the reddiquette, the content policy, and the community guidelines. You also need to be respectful, polite, and honest with the users and moderators, and avoid spamming, trolling, or brigading. You also need to disclose your affiliation and intention when posting or commenting, and give credit and attribution to the sources and users that you use.

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6 Engage with your audience

Reddit can also be a platform for engaging with your audience, as well as sourcing stories. You can use Reddit to share your stories, solicit feedback, answer questions, or participate in discussions. You can also use Reddit to build your reputation, credibility, and network, by providing value, insight, and expertise to the subreddits that you use. However, you also need to be careful not to self-promote, manipulate, or violate the rules and etiquette of Reddit and the subreddits that you use, as this can damage your reputation and credibility.

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?rt Gojznik

CEO/Founder of DOPE Media I E-commerce marketing specialist
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Reddit serves as a valuable tool for audience engagement and story sourcing in my journalistic endeavors. It offers a platform for sharing content, soliciting feedback, and joining discussions, which helps in building my reputation and network. I focus on providing insightful contributions to various subreddits, enhancing both credibility and understanding. However, I'm mindful of Reddit's rules and etiquette, recognizing the importance of avoiding self-promotion and maintaining community trust. Using Reddit responsibly, I aim to strengthen my professional presence while respecting and contributing to its diverse communities.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you use Reddit for sourcing stories?

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1 Find relevant subreddits

2 Sort and filter posts

3 Check the sources and comments

4 Contact the users

5 Follow the rules and etiquette

6 Engage with your audience

7 Here’s what else to consider

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