How do you use graphics to optimize your video for discovery?

Use graphics that remind people of you. For instance, I love using Bitmojis because my Gillian Bitmoji is the cartoon version of me. She is almost so well known now that she should have her own LinkedIn profile. ?? I like to add Bitmoji into my videos as an overlay as pattern interrupts and scroll stoppers. It's especially interesting to use her to add a splash of color and interest on screen share videos.

Make the first 5 seconds of your video the most graphically impactful, with focus on typography, and tone of that typography in accordance to your brand personality. Make your brand its own person! Repetition of these specific fonts, colours, and tones is essential to have recall! After all, recall is the most important thing, it makes being discovered easy, and being remembered even easier.

Graphics enhance video discoverability on platforms like YouTube and social media. They boost visual appeal, attracting more viewers and increasing shares. Graphics like thumbnails, titles, and animations improve search ranking and click-through rates. Consistent branding via logos and colors fosters recognition. Graphics simplify complex ideas through infographics and animations. They augment storytelling and CTAs, like "subscribe" buttons. Well-designed graphics make videos shareable on social media. For educational content, visuals aid message retention. Balance is key to avoid overwhelming visuals. Graphics are part of a comprehensive strategy; video quality, content relevance, and engagement matter too.

Apart from visual appeal and beauty, one of the cases of using graphics in video is to express concepts to the audience more easily and quickly. Sometimes words alone cannot convey our meaning to our target audience, here graphics can help us to engage the audience well with the content.

Graphics improve video quality and attract viewers by conveying messages, creating brand identity, and making videos stand out. To produce graphics for your video, it is necessary to: 1. Before you create your video, it is essential to figure out its intended purpose, target audience, and desired style. 2. Choose to specify the type and format of your video. 3. It is recommended to adhere to design principles and utilize best practices. 4. Enhance your video by incorporating graphics and customizing them according to your requirements.

Your video thumbnail needs to be eye catching to draw the attention of potential viewers. Top Youtubers will test multiple thumbnails for one video, until the video Click Through Rate starts to increase. Aim to keep the layout of your thumbnail consistent with your brand, and with other graphics that feature in the video. I've see the best results when a thumbnail features a short relevant title and an image of a person. The title on your thumbnail should be kept to the left as not to be covered by platform icons when a user hovers over your video thumbnail. The image of the person should take up 30% of the thumbnail, make sure they can be seen clearly. Creating thumb stopping thumbnails can skyrocket the discovery of your video.

Based on the data collected, I firmly believe that graphics, especially motion pictures, get more attention and reach more audiences.

Composition impacts visual hierarchy, drawing viewer attention to key graphic elements. A purposeful compositional approach enhances graphic resonance. Centered alignment and proximity to focal points utilizes natural gaze patterns for emphasis. Similarly, square or vertical aspect ratios cater to mobile platforms, concentrating graphics for screen ergonomics. Experiential graphics like lower thirds utilize screen geometry and negative space for balanced information presentation. Overall, consider graphic alignment, shape, direction, and negative space purposefully. Smart compositional strategies based on platform viewing tendencies allow graphics to become central communication tools that engage audiences.

One thing that is helpful for me is staying in one ecosystem. Using Adobe for everything allows a seamless transition between programs. If I need a graphic for a video, I can take it from Premiere to After Effects, create the graphic and see it in Premiere without exporting. If I need to make a change, I can hop back over the After Effects, make the change, bounce back to Premiere and view the change on the timeline. This can also be done with icons in Illustrator that are living in Premiere. Not only does this save time from having to export every change in After Effects, but it also saves from large AVI files living on the timeline.

Good Perspectives are always necessary while crating perfect content. Adobe Premiere is good tool to achieve professional results for personal or professional use. Sometimes it takes up to 30 different shots with camera and only few are usable for edit, graphic just spice thing up, graphic take it to pro level.

Adding motion to your graphics through animation can further optimize their impact and viewer engagement. Tools like Adobe After Effects provide sophisticated control over animated graphic elements and effects. Simple animations like text fades, object motion, and transitions direct audience attention and make still graphics feel dynamic. More advanced techniques like data visualization animations turn complex data sets into compelling animated infographics. Used strategically, motion graphics make key points more memorable while imparting energy and vitality to your video. Animation brings graphics to life, seamlessly guiding the viewer through information while transforming passive visuals into an engaging, optimized viewing experience.

as we explore the art of using graphics in videos, it's crucial to remember that less is often more. Graphics should only be used when they add value to the video's message. As a rule of thumb, use graphics that match the video's color scheme, font style, and theme to maintain consistency. Moreover, graphics should align with your transitions, cuts, and audio to provide a seamless viewing experience. In my experience, too many graphics can clutter the screen and confuse the viewer. Actually, I disagree with overusing graphics just because they look cool. Instead, use graphics strategically to enhance your video's message. You should also consider incorporating simple yet effective graphics, such as charts, diagrams, and images.

Use graphics to enhance your story, not overwhelm it. Often, when it comes to text on the screen, less is more. The viewer has a hard time reading everything, especially when it comes to important information you want to convey.

When it comes to tracking and measuring graphics performance, I find that using A/B testing can be a useful tool. By creating two versions of the same video with different graphics, you can compare the performance of each and determine which graphics are more effective. Additionally, it's important to consider the context in which the graphics are being used, as this can impact their performance. Are they being used in a promotional video or an instructional video? Are they being used on social media or a website? Taking these factors into account can help you create graphics that are tailored to your specific audience and goals. ??

In my experience, it's crucial to experiment with various graphic elements, such as font size, color, and style, to find what resonates with your target audience. However, I must say that it's also essential to consider your brand's identity and tone while experimenting with graphics. It shouldn't deviate too far from the brand's visual identity. Additionally, you should also consider testing your graphics on a select group of people to gather feedback and insights before implementing them widely. This step can help you make informed decisions and refine your graphics based on feedback.

In my experience, editing our graphics, Nowadays, is like a piece of cake compared to 5 years ago, I remember I used to create 1 design up to 5 hours, now I can 10 designs with a very similar niche ( matching the color branding) in only 1 hour and even less! The point is how you will use these tools like Canva or Visme with a mixture of your colors, logo and creativity, a new design will be created on spot.

For the best use of video graphics, is first must focus on the first seconds of the video to get the attention of viewers, this is the most important step. The video needs to be shorter than 1 minute, and try to present clearly your content with beautiful non-complicated graphics, and related to the style and the goal of your video. Also trying to make recording your voice-over and make your voice very clear for disabled people, and don't forget to use captions translated to the language that your video is targeted to. I suggest not using images using from popular sites like Freepik etc. And be more original and creative in your designs to avoid content similarity.

Graphic artists are so important to the industry- the tools to do it have greatly changed and continue to evolve with advanced technology. Learn this craft to enhance your story-telling on all platforms.