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How do you use data to make your fintech stand out?

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Data is the lifeblood of fintech. It powers your products, services, and customer experiences. But how do you use data to make your fintech stand out from the crowd? How do you leverage data to create value, differentiation, and competitive advantage? In this article, we'll explore some of the ways you can use data to make your fintech shine.

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1 Understand your customers

One of the most important ways to use data is to understand your customers. What are their needs, preferences, behaviors, and pain points? How do they interact with your fintech and other financial services? How do you segment them and target them with personalized offers and solutions? By collecting and analyzing data from various sources, such as transactions, surveys, feedback, social media, and third-party data providers, you can gain insights into your customers and create better products and services for them.

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Jattinder Singh

Major Accounts Manager | Cloud Transformation
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Wear your customers shoes! Don't sell your products and list them, listen to your customers, what is the challenge, why, impact and timelines/options. Sell your outcomes, always and align the ROI to what the customer expects and needs, not what your BAU approach is. Be creative, enjoy the interactions. Spending time on-site to watch your platforms being used - is this how they were designed? Is this driving the value they need?

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2 Optimize your operations

Another way to use data is to optimize your operations. How do you improve your efficiency, productivity, and profitability? How do you reduce costs, risks, and errors? How do you automate and streamline your processes and workflows? By using data analytics, artificial intelligence, and machine learning, you can enhance your operational performance and quality. You can also use data to monitor and measure your key performance indicators and metrics, and identify areas for improvement and innovation.

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Jattinder Singh

Major Accounts Manager | Cloud Transformation
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Use data... always... but overlay with being present. I've recently spent time on-site with a customer and listening/watching the agent floor vs. management expectations vs. C-Suite top-down processes showcased the huge disconnect. Everyone, no matter who or what level, finds their own way of working. This can be shortcuts, bypassing processes, manual data entry etc. learning, observing and acting on these is so important.

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3 Innovate your offerings

A third way to use data is to innovate your offerings. How do you create new and improved products and services that solve your customers' problems and meet their expectations? How do you leverage data to generate new ideas, test hypotheses, and validate assumptions? How do you use data to design and deliver user-friendly and engaging experiences that delight your customers and increase their loyalty? By using data as a source of inspiration and feedback, you can foster a culture of innovation and experimentation in your fintech.

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Jattinder Singh

Major Accounts Manager | Cloud Transformation
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Tell a story! Presentations are so boring, PowerPoints with wall-to-wall text are frustrating and even worse when you read what is on screen. Look at your product and the value it derives - ask your customers to speak for you to your prospects, showcase to an invested audience, highlight how each feature solves a problem and ask in the presentation whether this is aligned and true. Interaction is critical - nobody comes to work to just "turn up" - invite their thoughts and opinions into your showcase and pivot to answer and accommodate this

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4 Comply with regulations

A fourth way to use data is to comply with regulations. How do you ensure that your fintech meets the legal and ethical standards and requirements of the financial industry? How do you protect your customers' data and privacy, and prevent fraud and cyberattacks? How do you adhere to the best practices and guidelines of data governance and management? By using data to comply with regulations, you can build trust and credibility with your customers, partners, and regulators, and avoid penalties and reputational damage.

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5 Communicate your value

A fifth way to use data is to communicate your value. How do you showcase your fintech's achievements, impact, and benefits to your customers, investors, and stakeholders? How do you use data to tell compelling stories that highlight your unique selling proposition and competitive edge? How do you use data to demonstrate your social and environmental responsibility and contribution? By using data to communicate your value, you can increase your brand awareness, recognition, and reputation, and attract more customers, funding, and opportunities.

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6 Learn and grow

A sixth way to use data is to learn and grow. How do you use data to evaluate your fintech's performance, strengths, and weaknesses? How do you use data to identify trends, opportunities, and threats in the market and industry? How do you use data to adapt and improve your fintech's strategy, vision, and goals? By using data to learn and grow, you can foster a mindset of continuous improvement and growth, and stay ahead of the curve in the fast-changing fintech landscape.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you use data to make your fintech stand out?

1

2

3

4

5

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7

1 Understand your customers

2 Optimize your operations

3 Innovate your offerings

4 Comply with regulations

5 Communicate your value

6 Learn and grow

7 Here’s what else to consider

Financial Technology

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How do you use data to make your fintech stand out?

1

2

3

4

5

6

7

1 Understand your customers

2 Optimize your operations

3 Innovate your offerings

4 Comply with regulations

5 Communicate your value

6 Learn and grow

7 Here’s what else to consider

Financial Technology

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