How do you use a content strategy framework to make your content SEO and accessibility friendly?

1 What is a content strategy framework?

A content strategy framework is a tool that helps you plan, create, and manage your content. It consists of four main elements: goals, audience, message, and channels. Goals are the objectives you want to achieve with your content, such as increasing awareness, generating leads, or driving conversions. Audience is the group of people you want to reach and influence with your content, such as customers, prospects, or influencers. Message is the core idea or value proposition you want to communicate with your content, such as your brand story, your unique selling point, or your solution to a problem. Channels are the platforms or mediums you use to distribute your content, such as your website, blog, social media, email, or podcast.

2 How to optimize your content for SEO?

SEO stands for search engine optimization, which is the process of improving your content's visibility and relevance on search engines like Google or Bing. To optimize your content for SEO, you should do keyword research to identify the words and phrases your audience is using to search for your topic, and use them strategically in your content. Additionally, write original, informative, and engaging content that provides value to your audience and answers their questions. Structure your content with clear headings, subheadings, paragraphs, and lists, and use

tags for code blocks. Aim for a minimum of 300 words per page or post, and avoid thin or duplicate content that offers little or no value. Finally, update your content regularly with new or relevant information and remove or redirect outdated or irrelevant content.
###### How to optimize your content for accessibility?
Accessibility means making your content available to people with disabilities, such as visual, auditory, cognitive, or motor impairments. To ensure your content is optimized for accessibility, you should provide text alternatives for non-text content using alt attributes, captions, transcripts, or labels. Additionally, you should use sufficient color contrast between your text and background and avoid using color alone to convey information. Furthermore, use a readable font size and style and avoid using too many fonts or styles. Also, use headings and landmarks to structure your content and provide navigation cues. Lastly, use descriptive and meaningful text for your links and buttons instead of vague or generic terms like "click here" or "read more". Following these guidelines will help people who use screen readers or other assistive technologies to understand your content.
###### How to align your content with your content strategy framework?
Optimizing your content for SEO and accessibility is not enough. You also need to align your content with your content strategy framework to support your goals, audience, message, and channels. To do this, you should conduct a content audit to review and evaluate existing content. Then, use a content gap analysis to compare existing content with audience needs. Next, create a content plan that outlines goals, audience, message, and channels. Lastly, measure your content's performance and impact using metrics and feedback. This will help you adjust your content strategy accordingly.
###### How to use a content strategy framework template?
Creating a content strategy framework template can save you time and effort, while ensuring consistency and clarity across your content projects. This template allows you to define your goals, audience, message, and channels in a concise and structured way. It also helps you communicate your content strategy to your team, stakeholders, and clients in a convincing way. Additionally, it serves as a guide for your content creation, distribution, and management. You can find many content strategy framework templates online or create your own according to your needs and preferences. For instance, a simple content strategy framework template could include the following: Goals (what objectives do you want to achieve with your content?), Audience (who do you want to reach and influence?), Message (what is the core idea or value proposition?), Channels (what platforms or mediums do you use to distribute your content?).
######Here’s what else to consider
This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?