How do you use color psychology and branding to influence your audience's perception and response?

I am a healer and I also am a business owner. On one hand I trust my intuition and colors that call to me to represent my brand. On the other hand, there is a lot of research on how colors influence our moods and what it brings up for us so I did a fair amount of research on what colors would be best for my "brand". It turns out that they matched up.

Apart from understanding the significance and the impact of individual colors, one may want to understand what emotion a color combination may evoke in the audience. Red individually evokes anger, hunger or excitement. Yellow individually evokes hope or joy. But when used together in the correct proportion, they signal the brain to 'take action'.

Being a Confidence Coach, I understand the power of personal branding and practising for a long time. Colour psychology & branding can be used to influence how your audience perceives & responds to your brand. By understanding the associations & emotions that different colours evoke, you can strategically select font, colours, logo, and website for your brand. For example, warm colours like red & orange can convey excitement & energy, while cool colours like blue and green can evoke feelings of calmness and trust. By choosing colours that align with your brand values & desired audience response, you can create a visual identity that resonates with your target audience & influences their perception of your brand.

Do you say, "Can you hand me a Kleenex or can you please hand me the Tissues? Kleenex has done a brilliant job marketing their BRAND. Another example, pass the Heinz or pass the ketchup? Can you think up more examples?

Your brand is what makes your memorable. By having a strong brand you are giving your audience an experience that is more pleasant and they can reflect on with greater accuracy. Add storytelling to that and you can deliver a very connective and persuasive presentation.

Primary colors are the main, consistent colors you should use in your branding. Secondary colors act as a complementary color pallet to the primary colors. Select up to 3 primary colors. Select up to 5 secondary colors. Don’t change your colors frequently. If you have a brand and are constantly changing your brand colors, you may need to rethink your brand strategy.

Brand recognition is very important in todays marketplace where your brand can easily get lost in the sea of brands and marketing out there. I collaborate with a local business owner and she does a great job of keeping all of her marketing within her color and pattern. I know a post or advertisement is from her without even reading the copy. My original plan was to try to differentiate each event so they would not come across as the same. I spent so much time in building my brand and then almost missed the opportunity to capitalize on that traction. My announcements now all have a common theme to where you know it One Path Coaching just by glancing at it.

As a thumb rule, colors should be used in the proportion of 60, 30 & 10. 60% of space should have a neutral color 30% should have primary color, or the color that helps you generate the emotion you want to evoke in your audience. 10% should be a highlight color. Most times, this is the most vibrant color out of the 3 colors chosen.

Colours should have a combination or blend that soothes the eye. Just because it matches with the brand over usages of colours can have a negative effect. E.g., if you brand colour consists of purple, black and white and you wish to use purple and black to 90% of your slide space, then it will distract audiences from content, audience won't focus on content or delivery and focus will be white is written with black ?? on purple ?? or with ?? on black ??. So choosing colours is also important

Re-read both Sanghamitra's and Komal's recommendations again and again and again and again. If you want to build some kind of positive brand association, focus on using colors to clearly communicate, no repeating or limiting your choices to your "official" colors.

I spent many years in Retail Leadership. Managing stores, to include overseeing all visual merchandising is something I became very skilled at. One tip I always gave my merchandisers was to either walk out of the area they were working in or just simply closing their eyes and then opening them while standing in front of the merchandising they were working on. It gives you the opportunity to allow yourself seeing how it "hits you" as you see it with fresh eyes. I would say to do the same with your marketing. Go on a fast scroll of all of the material where your copy is listed and see if your copy catches your attention. How does it make you feel as you come across it? Does it convey the message you want to send?

? Errors in color selection can significantly impact the effectiveness of a presentation. ? Colors have the ability to evoke emotions, such as red for passion or blue for calmness and trust. ? Contrast between colors can help highlight important information on a slide. ? Bright colors can capture attention, but excessive use may be overwhelming. ? It's crucial to consider cultural associations with colors, as different regions may interpret them differently.