How do you use app analytics and data to gain insights into your competitors' strengths and weaknesses?

1 Identify your competitors

The first step in app competitor analysis is to identify who your competitors are. You can use various criteria to define your competitors, such as app category, target audience, features, monetization, ratings, reviews, and keywords. You can also use app store intelligence tools, such as App Annie or Sensor Tower, to discover and compare apps in your niche. Once you have a list of your competitors, you can rank them by their relevance, popularity, and similarity to your app.

2 Analyze your competitors' app performance

The next step is to analyze your competitors' app performance metrics, such as downloads, revenue, retention, engagement, and churn. These metrics can help you understand how well your competitors are attracting, converting, and retaining users, and how they are generating income from their app. You can use app analytics tools, such as Firebase or Mixpanel, to track and visualize these metrics for your own app, and app store intelligence tools to estimate them for your competitors.

3 Analyze your competitors' user behavior

The third step is to analyze your competitors' user behavior, such as how they use the app, what features they like or dislike, what problems they encounter, and what feedback they provide. These insights can help you understand your competitors' user needs, preferences, pain points, and satisfaction levels, and how they differ from yours. You can use user behavior analytics tools, such as Amplitude or Heap, to monitor and segment user actions and events for your own app, and app review analysis tools, such as Appbot or Reviewbox, to extract and analyze user sentiments and opinions for your competitors.

4 Analyze your competitors' market trends

The fourth step is to analyze your competitors' market trends, such as how they adapt to changing user demands, industry standards, and technological innovations. These trends can help you understand your competitors' strategies, positioning, and differentiation, and how they affect your app's competitive advantage. You can use market research tools, such as App Radar or AppFollow, to monitor and analyze your competitors' app updates, features, keywords, ratings, and rankings.

5 Analyze your competitors' strengths and weaknesses

The fifth step is to analyze your competitors' strengths and weaknesses, based on the previous steps. You can use a SWOT analysis framework to summarize and evaluate your competitors' internal and external factors that affect their app performance, user behavior, and market trends. You can also use a benchmarking analysis to compare your app with your competitors on key metrics and indicators, and identify gaps and opportunities.

6 Use app analytics and data to improve your app

The final step is to use app analytics and data to improve your app, based on the insights you gained from your competitor analysis. You can use these insights to inform your app development, marketing, and monetization decisions, and to create a unique value proposition for your app. You can also use app analytics and data to measure and optimize your app performance, user behavior, and market trends, and to monitor and respond to your competitors' actions.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?