How do you use anchor text to improve user experience and conversions?

3 How to write descriptive anchor text

The second rule of writing anchor text is to make it clear and informative, without being too long or vague. You want to give users enough information to understand the value and benefit of clicking on the link, but not so much that you spoil the surprise or overwhelm them with details. A good way to write descriptive anchor text is to use modifiers and qualifiers that add specificity and appeal to your keywords, such as "best", "top", "latest", "guide", "review", "tips", "discount", etc. For example, instead of linking to a blog post with the anchor text "SEO tips", you could use "SEO tips for e-commerce sites in 2021".

5 How to write diverse anchor text

The fourth rule of writing anchor text is to make it diverse and varied, without being too random or inconsistent. You want to avoid using the same anchor text for multiple links, as this can look redundant and boring to users, and also dilute the impact and relevance of your links. A good way to write diverse anchor text is to use different types and formats of anchor text, such as branded, naked, partial match, exact match, LSI, etc., depending on the purpose and context of your links. For example, if you are linking to your homepage, you could use your brand name as your anchor text, but if you are linking to a specific product page, you could use a partial match or exact match keyword as your anchor text.

6 How to avoid common pitfalls

The fifth and final rule of writing anchor text is to avoid common pitfalls that can hurt your user experience and conversions, such as broken links, irrelevant links, too many links, too few links, or hidden links. These can all negatively affect your SEO and usability, and cause users to lose trust and interest in your site. A good way to avoid these pitfalls is to regularly check and update your links, ensure they are relevant and useful to your users, balance the quantity and quality of your links, and make them visible and accessible to your users.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?