Social media is constantly evolving, and so are the needs and expectations of your clients. Whether you are a freelancer, an agency, or an in-house trainer, you need to keep your social media training up to date and relevant. Here are some tips on how to update your social media training to meet changing client needs.
Before you make any changes, you need to evaluate your current training program and identify its strengths and weaknesses. What are the goals and objectives of your training? How do you measure its effectiveness and impact? How do you collect feedback from your clients and learners? How do you align your training with the latest trends and best practices in social media? How do you customize your training to suit different audiences and industries? These are some of the questions you need to ask yourself to assess your current training.
Develop your curiosity muscles. Read. Read. Read. Consume content like your job depends on it - it does! If you are not curious, you'll lose out. Once you know what's trending and what people are talking about, you know what you'll need to update.
To update your social media training, you also need to understand your clients and competitors. Who are your ideal clients and what are their pain points and challenges? What are their goals and expectations from social media? What are their preferred platforms and formats? How do they learn and apply new skills and knowledge? What are their budget and time constraints? How do you differentiate yourself from your competitors and showcase your value proposition? These are some of the questions you need to ask yourself to research your clients and competitors.
Top Tip: Offer top-tier training for top-tier clients. Dive deep into the subject your ideal client want to learn about by offering Masterclasses. Workshops are another great way to get people to learn and take action simultanously.
Based on your assessment and research, you need to update your content and delivery to match your clients' needs and preferences. You need to review and revise your existing content to ensure it is accurate, relevant, and engaging. You need to incorporate new topics, tools, and strategies that reflect the current and future state of social media. You need to use a variety of formats, such as videos, podcasts, infographics, quizzes, and case studies, to appeal to different learning styles and preferences. You need to use interactive and experiential methods, such as simulations, games, role plays, and projects, to enhance learning retention and application.
A variety of content delivery methods is usually best to cover as many bases as possible. If you offer video, add subtitles. If you offer reading materials, add quizzes. If you offer a Masterclass, add an in-person VIP day as an option.
Before you launch your updated social media training, you need to test and refine it to ensure it meets your quality standards and client expectations. You need to pilot your training with a small group of clients or learners and gather their feedback and suggestions. You need to analyze the data and outcomes of your training and identify areas for improvement. You need to make the necessary adjustments and refinements to your content and delivery based on the feedback and results. You need to repeat this process until you are satisfied with your training.
You should also consider the loophole from the internet as well. Keep the questions be analytic and prepare for various sets of the the test. As we can see that there are many answers for the training provided in online platforms, so the learners can just searching those exact answers from the search engine. Thus, to make the effective result, be aware of it would be great for both parties.
Once you have updated your social media training, you need to market and promote it to attract and retain your clients. You need to communicate the benefits and value of your training and how it can help your clients achieve their social media goals. You need to use different channels and platforms, such as email, social media, webinars, blogs, and podcasts, to reach and engage your target audience. You need to use testimonials, reviews, and case studies to showcase your success stories and credibility. You need to offer incentives, discounts, and bonuses to entice and reward your clients.
Be upfront about what's included! If you're offering a high-quality training, this is an opportunity to demonstrate the value while leaving folks wanting more!
Updating your social media training is not a one-time event, but an ongoing process. You need to keep learning and improving your skills and knowledge as a social media trainer and stay on top of the latest trends and developments in social media. You need to monitor and evaluate your training performance and impact and seek feedback and input from your clients and learners. You need to adapt and innovate your training to meet the changing and emerging needs and expectations of your clients.
Study and use and of the newer social apps. PRACTICE. It’s important and not that hard to do. Don’t be intimidated by the technology or “newness” of them and the feeling of trying to overcome that.
Keeping a pulse on the new platforms and technology is key for relevance and credibility with clients. As social media evolves best practices change and update. Familiarize yourself with new tech or changes to algorithms to know the ins and outs to allow for effective training sessions. This can also help avoid misinformation as the digital landscape can become cluttered with old or just wrong information.