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How do you update your personal branding tools?

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Personal branding is the process of creating and communicating a unique and consistent image of yourself to your target audience. It helps you stand out from the crowd, showcase your value and expertise, and build trust and credibility. But personal branding is not a one-time project. It requires regular updates and maintenance to reflect your current goals, achievements, and challenges. In this article, we will discuss how you can update your personal branding tools, such as your resume, portfolio, website, social media profiles, and online reputation.

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Shreyansh Sethia

They Call Me-The BREWpreneur | Building Strong Personal Brands Of Founders & CEOs With Our Proprietary BREW Framework…

1 Review your goals and audience

The first step to update your personal branding tools is to review your goals and audience. What are you trying to achieve with your personal brand? Who are you trying to reach and impress? How do you want them to perceive you and what do you want them to do? These questions will help you align your personal branding tools with your desired outcomes and tailor them to your ideal clients, employers, or collaborators. You may need to adjust your value proposition, your unique selling points, your tone of voice, or your visual identity to match your goals and audience.

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Shreyansh Sethia

They Call Me-The BREWpreneur | Building Strong Personal Brands Of Founders & CEOs With Our Proprietary BREW Framework (Blending Strategy into Storytelling)
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As we progress in our careers and personal journeys, our aspirations and values may evolve. Maybe you started with a goal of being recognized as an expert in graphic design, but now you're more passionate about mentoring upcoming talent in your industry. Or perhaps you initially targeted startups but now see greater opportunities collaborating with established brands. It's essential to recognize and embrace this evolution.

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2 Update your resume and portfolio

The next step is to update your resume and portfolio with your latest and most relevant work experience, skills, achievements, and testimonials. Your resume and portfolio are the key documents that showcase your professional background, capabilities, and results. They should be clear, concise, and customized to the specific opportunities or industries you are targeting. You should also use keywords, metrics, and stories to highlight your impact and value. Make sure to proofread your resume and portfolio for any errors, inconsistencies, or gaps.

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Shreyansh Sethia

They Call Me-The BREWpreneur | Building Strong Personal Brands Of Founders & CEOs With Our Proprietary BREW Framework (Blending Strategy into Storytelling)
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When it comes to updating your resume, it's not just about the new roles or accomplishments. It's about understanding the evolving trends in resume formats, design, and content presentation. Here are some quick tips: Storytelling is Key: Gone are the days of robotic job descriptions. Today, it's about illustrating your career journey. What challenges did you overcome? How did your roles evolve? Visual Appeal: Think of infographics, color coding, or simply using a modern, clean layout. But always keep your industry in mind. A graphic designer's resume will look vastly different from an accountant's.

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3 Refresh your website and blog

Your website and blog are the central hubs of your online presence. They are where you can showcase your personality, expertise, and authority in your field. They are also where you can provide more information, resources, and value to your audience. To update your website and blog, you should check if they are user-friendly, mobile-responsive, fast-loading, and secure. You should also update your bio, photos, contact details, and calls to action. Additionally, you should create and publish fresh and relevant content that showcases your insights, opinions, and solutions.

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4 Optimize your social media profiles

Your social media profiles are the extensions of your website and blog. They are where you can connect, engage, and interact with your audience and peers. They are also where you can amplify your visibility, reach, and influence. To update your social media profiles, you should choose the platforms that best suit your goals, audience, and industry. You should also optimize your profile names, photos, bios, links, and hashtags. Furthermore, you should post and share valuable and engaging content that showcases your personal brand and builds your reputation.

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Shreyansh Sethia

They Call Me-The BREWpreneur | Building Strong Personal Brands Of Founders & CEOs With Our Proprietary BREW Framework (Blending Strategy into Storytelling)
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LinkedIn: Your All-in-One Personal Branding Tool LinkedIn isn't just a networking site; it's the digital world's dynamic resume and portfolio. Here’s why: Showcase Your Journey: Unlike traditional resumes, LinkedIn allows a timeline of your career milestones. Display Real-time Testimonials: Recommendations give instant credibility. Spotlight on Projects: The 'Featured' section lets you highlight case studies, achievements, and passion projects right at the forefront. Stay Updated, Always: Celebrate every certification, course, and accomplishment in real-time. Considering LinkedIn in your personal branding toolkit is like having a website, portfolio, and testimonial space, all in one.

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5 Monitor and improve your online reputation

Your online reputation is the sum of all the impressions and feedback that people have about you online. It can affect your personal brand positively or negatively. To update your online reputation, you should monitor what people are saying about you on search engines, social media, review sites, and forums. You should also respond to any comments, reviews, or mentions that are relevant to your personal brand. Moreover, you should solicit and showcase positive testimonials, endorsements, and referrals from your satisfied clients, employers, or collaborators.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Shreyansh Sethia

They Call Me-The BREWpreneur | Building Strong Personal Brands Of Founders & CEOs With Our Proprietary BREW Framework (Blending Strategy into Storytelling)
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Podcasting: Your Personal Brand's Voice Ever thought of extending your personal brand beyond visuals and texts? Enter podcasting. Here's why it's worth considering: Share Your Authentic Voice: Podcasts offer an unfiltered platform, letting your audience connect with the genuine 'you'. Position Yourself as an Expert: Regularly discussing industry topics cements your authority in the field. Broaden Your Reach: Collaborate with guests, expanding your audience through their networks. Long-form Content Advantage: Unlike short social media posts, podcasts allow in-depth discussions, offering more value. Starting a podcast can be your brand's audio business card, making you memorable in a crowded space.

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How do you update your personal branding tools?

1

2

3

4

5

6

1 Review your goals and audience

2 Update your resume and portfolio

3 Refresh your website and blog

4 Optimize your social media profiles

5 Monitor and improve your online reputation

6 Here’s what else to consider

Personal Branding

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How do you update your personal branding tools?

1

2

3

4

5

6

1 Review your goals and audience

2 Update your resume and portfolio

3 Refresh your website and blog

4 Optimize your social media profiles

5 Monitor and improve your online reputation

6 Here’s what else to consider

Personal Branding

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感谢您的反馈

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