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How do you update your business card color to reflect current trends and styles?

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Your business card is a powerful tool to make a lasting impression on potential clients, partners, and employers. But how do you choose the best colors for your card that reflect your brand, personality, and industry? In this article, we'll show you some tips and examples of how to update your business card color to match the current trends and styles in graphic design.

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1 Why color matters

Color is one of the most important elements of visual communication, as it can evoke emotions, convey messages, and create associations. The colors you use on your business card can influence how people perceive you and your business, and whether they trust you or not. For example, blue is often associated with professionalism, reliability, and trustworthiness, while red can suggest passion, energy, and urgency. Therefore, you should choose colors that match your brand identity, values, and goals, as well as your target audience's preferences and expectations.

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2 How to choose a color scheme

A color scheme is a combination of colors that work well together and create a harmonious and balanced look. There are different types of color schemes, such as monochromatic, analogous, complementary, triadic, and tetradic, that you can use to create contrast, variety, and interest on your business card. To choose a color scheme, you can use a color wheel, a tool that shows the relationships between colors, and follow some basic principles of color theory, such as hue, saturation, and value. You can also use online tools, such as Adobe Color, Coolors, or Paletton, to generate and test different color schemes.

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Nicte Cuevas

Connecting color, cultura, and design into purpose-driven brand strategy ?? Linkedin Top Voice in Design ??Bilingual ??LinkedIn Learning Instructor with 140k+ learners
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Getting the color science right is great. But, it’s important to consider how your audience will react to your color choices, especially culturally diverse communities. Some brands want to reach particular communities by using their flag color. But this practice turns biased as it won’t reflect the traditions, heritage, and customs that are a part of these communities. There is a deep connection between color and culture. Understanding this will help you see how color can influence the perception of your brand beyond color harmony.

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3 How to follow the trends and styles

Graphic design is a dynamic and ever-changing field, and the trends and styles of colors are constantly shifting. To keep your business card looking modern and relevant, you should be aware of the latest trends and styles, and incorporate them into your own design. Minimalism is a popular choice, using simple and clean colors like black, white, gray, or pastels to create a sleek and elegant look. Gradients are also popular, using smooth transitions of colors to create a sense of depth and movement. Metallics are a luxurious and sophisticated choice, using shiny and reflective colors like gold, silver, or copper. And neons are a fun and energetic option, using bright and vibrant colors like pink, green, or yellow.

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Angela Lyons

Brand and Graphic Designer for marketing teams, publishers & small businesses. Creating impactful branding & marketing visuals that strengthen their brand & engage their audience | Award-winning Freelance business owner
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Deciding on colours reflects your business brand. I would not suggest changing it often to tie in with trends. But if it is a dated look and you are not happy with it - yes change it. Hire a graphic designer to work with.

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4 How to match your industry and niche

Another factor to consider when choosing colors for your business card is your industry and niche. Different industries and niches have different expectations and conventions when it comes to colors, and you should respect them to avoid confusion or misunderstanding. For example, if you are a lawyer, you might want to use more conservative and formal colors, such as navy, burgundy, or beige, while if you are a florist, you might want to use more playful and creative colors, such as purple, orange, or green. You can also use colors to differentiate yourself from your competitors and stand out from the crowd, as long as you don't compromise your credibility and professionalism.

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5 How to test and print your colors

Before you finalize and print your business card, you should test and preview your colors to make sure they look good and accurate on different devices and materials. You should also be aware of the differences between RGB and CMYK color modes, and how they affect the printing process. RGB stands for red, green, and blue, and it is the color mode used by digital devices, such as monitors, cameras, and scanners. CMYK stands for cyan, magenta, yellow, and black, and it is the color mode used by printers, as they mix these four colors to create other colors. To avoid color discrepancies and errors, you should convert your colors from RGB to CMYK before printing, and use a color profile, a set of rules that define how colors are displayed and printed, to ensure consistency and quality.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Christine Beaubrun

UI Engineer at LinkedIn's Commerce and Enterprise Platform responsible for building out product features to accelerate LinkedIn business growth, scale LinkedIn’s products, and enable customers.
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People judge a company based on its business card and the quality. It's really important to consider target audience, competitors, cultural differences, business card paper, and brand personality when deciding the color of your business cards. If done well it can lead to increase sales and revenue!

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How do you update your business card color to reflect current trends and styles?

1

2

3

4

5

6

1 Why color matters

2 How to choose a color scheme

3 How to follow the trends and styles

4 How to match your industry and niche

5 How to test and print your colors

6 Here’s what else to consider

Graphic Design

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How do you update your business card color to reflect current trends and styles?

1

2

3

4

5

6

1 Why color matters

2 How to choose a color scheme

3 How to follow the trends and styles

4 How to match your industry and niche

5 How to test and print your colors

6 Here’s what else to consider

Graphic Design

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