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How do you update a product roadmap?

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A product roadmap is a strategic document that shows the direction, vision, and goals of your product. It helps you communicate your plans and align your stakeholders, teams, and customers. However, a product roadmap is not a static document. It needs to be updated regularly to reflect the changing market, customer feedback, and product performance. How do you update a product roadmap without losing sight of your product strategy and vision? Here are some tips and best practices to follow.

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1 Review your product vision

Before you update your product roadmap, you need to review your product vision. Your product vision is the overarching statement that describes the value, purpose, and target audience of your product. It guides your product decisions and helps you prioritize your features and goals. You need to make sure that your product vision is still relevant, clear, and compelling. If your product vision has changed, you need to communicate it to your stakeholders and teams and update your product roadmap accordingly.

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Chetan Poojari

Product Manager @ WebEngage | Ex -Jio | IIM K | Building AI and Analytics Products.
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Updating a product roadmap is a dynamic, continual process, adapting to evolving market demands and organizational goals. Start each quarter by reassessing the roadmap’s items, considering user demands, emerging technologies, and new features. Reflect on questions like, “Do we need to integrate a new user-requested feature?” or “Is there a new technology we should explore?” Subsequently, prioritize the items ensuring alignment with the company's vision and strategy. Finally, communicate any modifications meticulously to all stakeholders, maintaining transparency and alignment.

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Chase Baker

Content Design Lead at Meta | Creators | Music & Audio Product UX
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Teams that don't have an up-to-date product vision may find short-term growth, but at the expense of future growth and a cohesive user experience as your product expands. This leads to wandering roadmaps and burnout ??. A solid product vision brings teams together, allowing everyone's functions to contribute to solving for the same set of user problems, reducing chances of meandering roadmaps and competing interests.

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2 Collect and analyze feedback

Another important step to update your product roadmap is to collect and analyze feedback from various sources. You need to gather feedback from your customers, users, stakeholders, teams, and competitors. You need to understand their needs, pain points, expectations, and satisfaction with your product. You also need to measure and evaluate your product performance using metrics and data. You need to identify what is working well, what is not working well, and what are the gaps and opportunities for improvement. You need to use this feedback and data to validate or invalidate your assumptions and hypotheses and adjust your product roadmap accordingly.

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Prabhu Konchada

Building Apxor
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The most common problem while inculcating feedback into roadmap is either acting upon recency / things that are on fire ?? To solve this we created a system that consists of all the feedback at a single place arranged like a library associating feedback with number of customers,current dollar value and future potential to help prioritise and act upon feedback :)

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3 Prioritize your roadmap items

Once you have collected and analyzed feedback and data, you need to prioritize your roadmap items. You need to decide what features, improvements, and experiments you want to work on next and what value they will deliver to your customers and business. You need to use a prioritization framework or method that helps you compare and rank your roadmap items based on various criteria, such as impact, effort, urgency, risk, and alignment with your product vision and strategy. You need to use this prioritization process to update your product roadmap with the most important and feasible items.

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4 Visualize and communicate your roadmap

The final step to update your product roadmap is to visualize and communicate it. You need to use a tool or format that helps you present your roadmap in a clear, concise, and engaging way. You need to show the timeline, scope, and status of your roadmap items and how they relate to your product vision and goals. You also need to communicate your roadmap to your stakeholders, teams, and customers and explain the rationale behind your decisions and the expected outcomes. You need to use this communication process to update your roadmap regularly and keep everyone informed and aligned.

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Vicki Reyzelman

Solutions Engineering | Architecture Strategy | Cloud and Security | Enterprise Systems| Transforming Businesses with AI-Driven Solutions | Patent Holder | Ex-Salesforce, Akamai, Yahoo!
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It is critical to have the product triad: UX, Product, and Engineering aligned and considering trade offs! These meetings need to happen every 2 months.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Vineet Chauhan
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The need to update the product roadmap arises from evolving business goals, changing customer behavior, and shifting market dynamics. Start by assessing the current state and reevaluate it in light of these changes. Conduct thorough research and gather input from stakeholders affected by the adjustments. Identify new user pain points and requirements, critically evaluate existing and new features, and prioritize accordingly. Maintain flexibility in the initial stages, iterate, test, and adapt based on user behavior. Continuously measure the success of the new plan and share results with relevant stakeholders. Avoid making drastic changes abruptly unless necessary – Test the waters first! :)

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How do you update a product roadmap?

1

2

3

4

5

1 Review your product vision

2 Collect and analyze feedback

3 Prioritize your roadmap items

4 Visualize and communicate your roadmap

5 Here’s what else to consider

Product Management

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How do you update a product roadmap?

1

2

3

4

5

1 Review your product vision

2 Collect and analyze feedback

3 Prioritize your roadmap items

4 Visualize and communicate your roadmap

5 Here’s what else to consider

Product Management

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