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How do you turn your blog posts into engaging podcasts?

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Podcasts are a popular and effective way to reach your audience, build trust, and grow your brand. But creating original podcast content can be time-consuming and challenging. What if you could repurpose your existing blog posts into engaging podcasts with minimal effort and cost? Here are some tips to help you turn your blog posts into podcasts that your listeners will love.

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1 Choose the right blog posts

Not every blog post is suitable for podcasting. You want to select posts that are relevant, informative, and conversational. Avoid posts that are too technical, visual, or outdated. Ideally, you want posts that have a clear structure, a strong hook, and a compelling story. You can also combine multiple related posts into one podcast episode to create a more comprehensive and cohesive content.

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Mark Wingerter

Director of Marketing @ Temerity Baseball | Branding Consultant | Storyteller | Video Producer | Copywriter | Bold Goer
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Another method is to write a comprehensive blog post with multiple points, then split each point into separate episodes of your podcast in order to elaborate on them further. Think of it like an outline to a podcast series, and set up the interest in learning more with compelling copy, urging the reader to dig deeper with you by listening to the podcast. The expansion of this approach is essentially limitless. You can bring on experts with opposing perspectives to debate each point with you. You can examine research related to the point, or give a history behind your brand's approach to the subject. Consider how much of the story you can tell surrounding the subject and you can create multiple podcast episodes from a single blog.

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Don Williams

Business Coaching | Advisor | Investor | Podcast Host @ The Proven Entrepreneur Show | 6X Author
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Not every blog post is suitable for podcasting, but every podcast episode works for a blog post. My podcast https://provenentrepreneurshow.com recently passed 200,000 downloads. We've turned all 100+ episodes in blog posts. While a podcast is convenient for learning and entertainment, some people just prefer to read their content. Transcribing a show is super simple and then the blog post can contain appropriate keywords to help with SEO.

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2 Edit and adapt the blog posts

Once you have chosen the blog posts, you need to edit and adapt them for the podcast format. Podcasts are distinct from blog posts in terms of tone, length, and delivery. To ensure your podcast is natural, engaging, and conversational, consider cutting out any superfluous information, simplifying complex sentences and jargon, adding transitions and signposts to guide your listeners, using questions, anecdotes, and examples to illustrate your points, including a clear introduction and conclusion, as well as adding a call to action or a question to encourage feedback.

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Zachary Brictson

Digital Marketing Manager
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Simply reading your blog copy into a microphone can come off as artificial sounding to a podcast audience. Instead, treat the blog post as an outline to riff off of. Add nuance and further elaboration around the points discussed in the text, and make it sound more conversational. The more you wing it off the source material, the more natural the podcast discussion will sound. If conducting an interview style podcast, use sections from the blog as prompts for your guest. Lastly, use the podcast as an opportunity to discuss others who have tackled the same subject, and give them a heads up when your episode is about to be published. This is a great way to network and introduce new ideas that weren't in the original post.

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3 Record and edit the podcast

The next step is to record and edit the podcast. To do this, you can use a microphone, a recorder, or a software. It's best to have a quiet and comfortable environment to avoid background noise and distractions. Additionally, you may want to use a script or an outline to help you stay on track and avoid rambling. When recording, be sure to speak clearly and confidently, varying your tone, pace, and volume to keep your listeners interested. Between sentences and paragraphs, take pauses and breaths to add emphasis. You can also add sound effects, music, or other audio elements to enhance your podcast. Lastly, make sure to edit out any mistakes, filler words, or long silences and check the sound quality and volume of your podcast.

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4 Publish and promote the podcast

Publishing and promoting your podcast is the final step. You can upload and distribute your podcast on a podcast hosting platform or website, and use an RSS feed to syndicate it to various directories and platforms. To optimize your podcast for search engines, choose a catchy title and a descriptive summary, as well as add keywords, tags, and categories. Show notes, links, and resources should also be included on your podcast page. Additionally, share your podcast on your blog, social media, email, and other channels. Invite your listeners to subscribe, rate, review, and share your podcast. Collaborating with other podcasters, bloggers, or influencers in your niche can also help you attract more people to listen to your podcast. Utilizing these techniques can help you turn blog posts into engaging podcasts that will expand your reach. Give it a try and witness the results for yourself!

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How do you turn your blog posts into engaging podcasts?

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3

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1 Choose the right blog posts

2 Edit and adapt the blog posts

3 Record and edit the podcast

4 Publish and promote the podcast

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