How do you train and onboard your graphic design assistant to your social media strategy and goals?

Work out what you want graphic design assistant to achieve; are they doing marketing or are they designing product? This means you will know whether you need a high end designer, or whether you just need somebody "with an eye for design". They are two slightly different people. If you need a marketing designer, then choose with care. People who are in the wrong jobs are stressed, and will behave badly. This is the cause of a huge number of problems in the design industry. The "fake it till you make it" culture, is actually quite damaging. Design is a skill, that should be respected, and treated with caution. Otherwise you'll just have a bloody unicorn in the office cantering about, playing with colour.

ways to get started : 1. Try and Define your social media strategy and goals: Before you start training your graphic design assistant, it's important to define your social media strategy and goals. This will help you create a clear roadmap for your social media efforts, and ensure that your graphic design assistant is aligned with your vision. 2.Share your brand guidelines: Make sure to share your brand guidelines with your graphic design assistant. These guidelines will provide them with a clear understanding of your brand's visual identity and tone of voice.

Hiring a graphic design assistant is crucial for scaling your brand's visual identity. They bring fresh creativity and help streamline content creation, allowing you to focus on strategy while ensuring consistent, professional designs that align with your goals.

Training and onboarding a graphic design assistant to your social media strategy involves a structured approach. Start by sharing your brand guidelines, including fonts, color schemes, and overall visual identity, to ensure they align with your brand's aesthetic. Provide them with a clear overview of your social media goals, target audience, and content themes. Walk them through past successful campaigns and explain what worked and why. Use project management tools like Trello or Asana to organize tasks and deadlines, and offer constructive feedback on initial designs to refine their work. Regular communication and collaboration help them adapt quickly to your strategy.

Communicate your brand goals: Explain the overall business objectives, how social media fits in, and what you hope to achieve (e.g., increasing engagement, driving traffic, growing followers). Define the target audience: Share demographics, interests, and preferences so the designer can create content that resonates with your audience. Explain the brand’s voice and tone: The visuals should align with the tone of your messaging. Whether your brand is playful, professional, or inspirational, make sure the designer understands this nuance.

Finding a graphic design assistant starts with clear expectations. Look for someone who understands your brand's style and social media goals. Prioritize strong communication skills and creativity to ensure alignment with your strategy.

when searching for a graphic designer you should have a solid reason why you need them. you should be able define your need you can reach out to design schools Ask for referrals and review portfolio's

In my personal experience, I have won numerous contests on 99designs and been hired multiple times directly from my profile by companies like Philips. However, I have been disappointed with Fiverr, not due to Fiverr itself, but rather the quality of work that some individuals are selling on the platform. LinkedIn, on the other hand, is one of the great networking platforms for finding graphic designers. There, you can directly ask for a portfolio. If they are new with no prior portfolio, you can request samples to gauge their capabilities, which most are usually willing to provide.

- Antes de buscarlo, debes tener claro lo que quieres, el Dise?o es muy amplio y se tiene muchas ramas y tarifas... - Ser muy preciso al exponer el puesto para que quede todo muy claro y veas si realmente te sirve. - Linkedin es una gran plataforma donde puedes buscar y ver todo sobre la persona antes de contactarla.

To train and onboard a graphic design assistant to your social media strategy, start by outlining your brand's aesthetic, goals, and target audience. Provide comprehensive training on your brand guidelines, preferred design tools, and social media platforms. Encourage creativity while ensuring alignment with your strategy. To find a graphic design assistant, utilize freelance platforms like Upwork or Fiverr, or seek referrals from peers. Look for candidates with relevant experience, a strong portfolio, and a solid understanding of social media design trends. Conduct thorough interviews and assess their skills through test projects before finalizing your choice.

Clear communications is key to aligning your graphic design assistant with your social media strategy. Set expectations early by sharing detailed guidelines, brand aesthetics, and content goals. Ensure open feedback to maintain consistency and creativity.

Once you've chosen the right fit for your needs and budget, then is the time where clarity is the key. Share your social media strategy, brand identity, and content calendar. Specify goals, audience, tone, style, and key-messages. Dive into details like preferred colors, fonts, logos, and more. Outline expectations for posts, reviews, and revisions. Efficiently communicate feedback and suggestions. Seamless communication ensures your vision comes to life, making your collaboration a triumph.

Debes compartir la estrategia, campa?a (identidad de la marca) y todo lo que desees realizar y las metas u objetivos que tengas. -Realizar reuniones con lluvia de ideas y todo lo que sirva para esclarecer las dudas en el paso del tiempo. - Decirle a tiempo si van por buen camino o si necesitas un ajuste o cambio, muchas veces se omite este paso, mientras más claros mejor.

To train and onboard a graphic design assistant to your social media strategy, start by providing comprehensive guidance on brand identity, target audience, and campaign objectives. Clearly communicate expectations regarding design style, tone, and messaging. Offer training sessions on relevant software tools and provide access to design resources. Regularly review work, offer constructive feedback, and encourage creativity within established guidelines. Ensure open communication channels for any questions or clarifications, fostering a collaborative environment for optimal results.

- Creo que para una incorporación exitosa deben ser muy claro con los detalles y objetivos. - Crear una base gráfica para que conozca como se maneja la empresa o marca y pueda ir nutriendo esa idea sin salirse de la imagen base. - Solventar todas las dudas que pueda tener por más peque?as que te parezcan.

1. Introduction to Strategy: Begin by familiarizing the graphic design assistant with your social media strategy and goals. Explain the brand voice, target audience, and key objectives. 2. Tools and Software: Provide comprehensive training on the tools and software used for design tasks, ensuring proficiency in platforms like Adobe Creative Suite or Canva. 3. Style Guide: Share your brand's style guide, including color palettes, typography, and imagery preferences, to maintain consistency across all designs. 4. Review Past Work: Analyze previous social media posts and campaigns to highlight successful designs and areas for improvement, helping the assistant understand the brand's aesthetic.

To train and onboard a graphic design assistant, provide comprehensive training on brand guidelines, visual identity, and social media strategy. Share examples and case studies to illustrate expectations. Regularly review work, provide constructive feedback, and encourage creativity. Measure performance through metrics like engagement rates, click-throughs, and feedback from stakeholders. Assess quality, timeliness, and alignment with brand objectives to evaluate effectiveness. Adjust training and guidance based on performance insights for continuous improvement.

Training a graphic design assistant on our social media strategy involves hands-on learning and open communication. Start by sharing our brand's voice, target audience, and goals. Then, provide examples of your past successful campaigns and explain the role graphics play. Throughout the process, encourage creativity and feedback, ensuring alignment with our vision. Regular check-ins and constructive critiques help refine their skills and keep us on track.

Assess the graphic design assistant's output for adherence to design briefs, creativity, and overall quality. Regularly review their completed projects to ensure they meet the established standards.

La mejor forma de Evaluarlo es en base a objetivos o proyectos con tiempos limites y revisiones periódicas (Reales! no basados de un día para otro aunque esporádicamente puede pasar) lamentablemente a un creativo es más difícil medirlo por tiempos ya que todo esta en su pensamiento, humor, como se siente, etc... todas estas cosas influyen en el día a día para poder crear.