How do you train and onboard new content creators on your content style guide and tone of voice?

1 Explain the purpose

Before you introduce your new content creators to your content style guide and tone of voice, you need to explain why they matter. Tell them how these documents help you achieve your goals, such as increasing trust, loyalty, and conversion. Show them some examples of good and bad content that illustrate the difference. Make them understand that your content style guide and tone of voice are not just rules, but tools to create a better user experience.

2 Share the documents

The next step is to share your content style guide and tone of voice with your new content creators. Make sure they have easy access to them and can refer to them anytime they need. You can use platforms like Google Docs, Dropbox, or Notion to store and update your documents. You can also create a summary or a cheat sheet that highlights the most important points and tips. Encourage your new content creators to read the documents carefully and ask questions if they have any doubts.

3 Provide feedback

One of the best ways to train and onboard your new content creators is to provide them with constructive feedback. Feedback helps them learn from their mistakes, improve their skills, and align their writing with your expectations. You can use tools like Grammarly, Hemingway, or ProWritingAid to check their grammar, readability, and style. You can also use comments, annotations, or track changes to suggest edits, corrections, or enhancements. Be specific, clear, and positive when you give feedback, and explain the reasons behind your suggestions.

5 Create a community

The final tip is to create a community of content creators who can support each other, share best practices, and inspire each other. You can use platforms like Slack, Teams, or Discord to create a channel or a group where your new and existing content creators can communicate, collaborate, and celebrate. You can also organize regular meetings, workshops, or webinars where you can discuss topics, trends, or challenges related to content creation. By creating a community, you can foster a culture of learning, creativity, and consistency.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?