How do you train and educate your enterprise staff and partners on SEO best practices and guidelines?

Educate your enterprise team on SEO through workshops, webinars, and online courses. Provide comprehensive documentation, hands-on training, and internal resources. Bring in guest speakers, ensure regular updates, and encourage collaboration. Offer certifications and create interactive learning experiences for effective, concise training.

Customized Training Sessions: Tailor training to specific roles, ensuring relevance for different enterprise responsibilities. Interactive Workshops: Conduct hands-on workshops to facilitate practical learning and better retention of SEO practices. Resource Libraries: Develop comprehensive resources, including guides and videos, for easy and ongoing access to SEO best practices. Regular Updates and Webinars: Provide frequent updates and webinars on evolving SEO trends, promoting continuous learning. Knowledge Sharing Platforms: Establish platforms for collaborative discussion, allowing staff and partners to share insights and collectively enhance their SEO understanding.

9 ways I help educate enterprise teams w/SEO campaigns: - Simply the SEO strategy breakdown - Create easy-to-follow systems - Create a library of guides - Be respective with each member of the team - Create interval team check-ins - Invite questions (at any level) - Break down SEO goals - Share Loom guides - Document everything Create SEO growth.

In my experience creating a meeting cadence once or twice a month with education and test results is the best way to go. Make it educational with an elementary understanding of your SEO topic. Also, focus on your audience and show in your presentation how SEO can help out and gain results in other departments like marketing or web development. Example, if you’re talking about YouTube/video I would show a diagram of what could happen if you worked together to increase metrics like impressions, SOV, etc… This helps show the importance of attending these meetings and increases engagement during these presentations. You’ll have better follow through after the meeting with the appropriate teams you were presenting to.

Implementing an SEO training program involves strategic planning and execution. Schedule sessions flexibly and communicate effectively through multiple channels. Engage participants with interactive elements and hands-on activities. Provide ongoing support via forums or chat groups. Evaluate understanding through tests or practical assignments, and recognize achievements with certifications. Lastly, establish a feedback mechanism to continuously improve the program, using surveys and regular check-ins to gather participant insights and suggestions for enhancement.

Something to keep in mind as you work out your SEO roadmap is that the SEO landscape is changing and rapidly. Search behavior is projected to see a major shift in the next few years, and engines will be pulling less and less based on keywords. This means focusing on how users interact with information is key for someone looking to bridge the gap between what is searched and what is available. Perhaps we will even see a change in the title of this position. One thing not changing is people looking for relevant information.