How do you track and measure the success of your follow-up efforts and adjust your strategy accordingly?

The best measure of real success are not bar charts and graphs; real success can be found - especially in any customer service industry – the number of compliments, thank-you notes etc...and when the customer/client/constituent comes back to you again and again.

Picture this: You're the director of a blockbuster film, and your goals are the plot twists that keep the audience hooked. Will it be the heart-pounding suspense of high open rates? The jaw-dropping drama of media mentions? Or the heartwarming climax of leads flooding in? Now, choose your metrics like casting the perfect actors—each one playing a crucial role in your box office success. With your director's hat on, wield the tools like a seasoned filmmaker, capturing every cinematic detail. Because in the world of media pitching, success isn't just applause; it's a standing ovation with metrics as your roaring audience.

I agree that taking time to segment and personalize your media contacts can likely increase your responsiveness rate. Most media people are on the go, therefore, don’t resort to only email, some media contacts are more responsive on social media platforms. It’s worth doing your research to see if and how active they’re online and trying to pitch there first, and then follow up with an email. Taking this focused approach can also increase responsiveness, while also building your online network.

Customize or perish. Media contacts aren't a monolith; segment them by relevance and influence. Don't carpet-bomb; sniper-aim. Personalization isn't a luxury; it's the essence. Craft messages as bespoke suits, reflecting their interests, needs, and quirks. Use tools smartly—merge tags, templates—efficiently adding personal touches. It's not just a pitch; it's a connection.

Timing is everything, especially in the delicate dance of follow-ups. It's a bit like dating—you don't propose on the first date, but you also can't vanish into the Bermuda Triangle of indifference. So, how do you hit the sweet spot? Imagine you're crafting the perfect text to your crush. You're eager, not desperate. Strategic, not stalkerish. A dash of mystery, a sprinkle of charm. It's a nuanced art. Too frequent, you're a buzzing mosquito; too sparse, you risk being forgotten in the abyss of inboxes. It's a tightrope walk, my friend. Find the rhythm that makes them want an encore, not a restraining order.

I concur the real problem is how to do this...Some people have to break out of their comfort zones to be able to apply a human touch to build trust, have an approachable and friendly disposition either face-to-face/email/phone, speak honestly and openly withing a professional contact) and finally respond within 24 hours to a phone call, email, chat or text. In short, small consistent wins on all fronts over so many years rather than being known as a one-hit-wonder.

Be more than a pitch. Forge relationships by offering value—exclusive data, expert insights. Elevate your pitch to a partnership, showing genuine interest in their work, goals, and challenges. Compliments, content sharing, and thoughtful questions build rapport beyond a one-time story.

In this case you will have to track not only the results of customer service; but also find a style/approach both honest and comfortable.

Constantly test and optimize your follow-up strategy. Experiment with variables like subject lines, email copy, and media formats. Monitor and compare results using tools like A/B testing or analytics software. This iterative approach ensures your strategy stays effective and adapts to evolving dynamics.

In also any case you will have to track not only the results of customer service but also find a style/approach both honest and comfortable that brings out your professional best.