How do you track communication feedback and evaluation?

1 Define your communication objectives

Before you can track your communication feedback and evaluation, you need to define what you want to achieve with your communication. What is the purpose, audience, and context of your message? What are the specific and measurable goals and outcomes that you want to reach? How will you know if you have succeeded or failed? By clarifying your communication objectives, you will have a clear framework to guide your communication design, delivery, and assessment.

2 Choose your communication channels

Depending on your communication objectives, you will need to choose the most appropriate and effective channels to deliver your message. Channels are the mediums or platforms that you use to communicate, such as email, phone, video, social media, website, blog, podcast, etc. Each channel has its own advantages and disadvantages, depending on the type, tone, length, and frequency of your communication. You will also need to consider the preferences, expectations, and accessibility of your audience when choosing your communication channels.

3 Collect feedback from your audience

Feedback is the information that you receive from your audience about their reactions, perceptions, and opinions of your communication. Feedback can be direct or indirect, verbal or non-verbal, formal or informal, quantitative or qualitative. You can collect feedback from your audience using various methods, such as surveys, polls, ratings, reviews, comments, questions, suggestions, complaints, compliments, testimonials, etc. You can also use analytics tools to measure the reach, engagement, and conversion of your communication, such as views, clicks, likes, shares, downloads, subscriptions, etc.

4 Evaluate your communication performance

Evaluation is the process of analyzing and interpreting the feedback that you have collected from your audience to assess your communication performance. Evaluation can help you identify the strengths and weaknesses of your communication, the gaps and opportunities for improvement, and the lessons and insights for future communication. You can evaluate your communication performance using various criteria, such as relevance, clarity, accuracy, consistency, coherence, persuasiveness, appeal, impact, etc.

5 Adjust your communication strategy

Based on your communication evaluation, you can adjust your communication strategy to enhance your communication effectiveness and efficiency. You can make changes to your communication objectives, channels, content, style, tone, format, frequency, etc., depending on the feedback that you have received and the goals that you want to achieve. You can also test different communication approaches and compare their results to find the best practices and solutions for your communication challenges.