How do you test your email marketing campaigns on any device?

Testing your emails on any device is important because it ensures they look good and work properly no matter how your audience views them. People use different devices like phones, tablets, and computers to read emails. If your email doesn’t display correctly on a certain device, you might lose the reader's attention or miss out on potential clicks. By testing, you make sure your emails are easy to read and interact with everywhere, leading to better engagement and results.

Testing your emails on various devices is crucial because a design that looks great on your computer might not work well on a phone or tablet. For example, images could get distorted or text could become unreadable on smaller screens. Use tools like Litmus or Email on Acid to preview your emails across different devices and ensure a consistent, positive experience for all your subscribers.

Emails are no longer viewed just on desktops but increasingly on mobile devices and tablets. It is crucial that emails display cleanly across all common devices to ensure good click-through and conversion rates and to minimize unsubscribes. Emails that appear buggy on mobile phones can look very unprofessional and may harm the credibility of your brand.

To manually test your emails on any device, send the email to yourself and check it on different devices like smartphones, tablets, and computers. Use various email clients, such as Gmail and Outlook, to ensure proper display. Check both orientations on mobile devices, verify that all links and buttons work, and ensure readability with consistent text sizes, colors, and fonts.

In the first step, you can send the emails to yourself and test them on various devices. For more professional testing, tools like Email on Acid allow you to check your emails across all common devices and email providers. This ensures your emails display correctly and function well on any platform.

It's difficult to test all edge cases alone. Even testing an ISP (Gmail, Outlook, Apple Mail),isn't enough. For professional testing, test each across devices and clients. Use Email on Acid or Litmus to render emails across several devices and clients.

There is a combination of manual testing and tools like Litmus. Manual testing is not possible for all of the different browsers, devices, and operating systems. But if you test it manually, always have a group of teammates with various devices AND who can respond to you in a timely manner.

To automatically test emails on any device, use a platform like Litmus or Email on Acid. We personally use Litmus. Litmus checks your email across popular devices and clients, catching issues before they reach your audience. You can also build the HTML directly in Litmus to verify fixes quickly. Take it to the next level by reviewing your email service provider's reports on device activity. Litmus allows you to create custom preview lists to ensure thorough testing. Though tools like Litmus can be costly, including one in your budget reduces errors, saves time, and minimizes frustration, making it a valuable investment.

To automatically test your emails on any device, use email testing tools like Litmus, Email on Acid, or Mailchimp's Inbox Preview. These tools simulate how your email will appear across different devices and email clients. Upload or create your email in the tool, and it will generate previews for various screens and platforms. Review these previews to ensure proper formatting, image display, and functionality of links and buttons. These tools can save time and help you catch issues that might be missed in manual testing.

I can recommend using Email on Acid to test your emails across all devices and through all common email providers. This tool helps ensure your emails look great and function well no matter where they're viewed.

Automated testing tools can streamline the process by simulating how your emails will appear on various devices and email clients. Tools like Litmus, Email on Acid, and Mailtrap provide detailed previews and highlight potential issues before sending out your campaign. These platforms can quickly identify and rectify problems, ensuring a consistent user experience across all devices and maximizing your ROI.

Testing your emails for spam filters is essential to ensure your messages reach the inbox and not the spam folder. Various spam testing tools are often integrated into email marketing platforms or available as standalone services. These tools analyze your email content, subject line, and sender reputation, providing a spam score and suggesting improvements. Regularly testing for spam filters helps maintain high deliverability rates and ensures your audience sees your emails.

It's less about the device and more about the recipient and email client (i.e., Gmail, Yahoo, Hotmail, etc). Using seed lists, you can test whether your emails are going into spam with a particular email client. You could do this manually by creating a bunch of email accounts across different email clients. Or you can do this with tools like Validity or Kickbox. Monitor whether those emails land in the inbox or spam folders.

You should at least know the basic spam words to avoid, especially in your sector. That said, many email platform tools come with built-in spam checkers to help identify and eliminate these spam words. If your marketing platform doesn't include this feature, you can use external tools like Email on Acid, Litmus, or others available on the internet.

1. Use Spam Testing Tools: Employ tools like Mail Tester, SpamAssassin, or GlockApps to analyze your email’s likelihood of being flagged as spam. These tools check for spam triggers and provide feedback on how to improve deliverability. 2. Check Spam Score: Use services that assign a spam score to your email based on various factors such as content, subject lines, and sender reputation. 3. Send Test Emails to Different Providers: Send test emails to various email providers (e.g., Gmail, Yahoo, Outlook) to see if they land in the spam or inbox folders. 4. Review Content: Manually check your email for common spam triggers like excessive use of promotional language, all-caps, or too many links.

worry your email might end up in spam? email marketers face: Evolving spam filters Content triggers Device rendering issues Email authentication challenges To test your emails: → Use tools like MailGenius or Litmus for spam scores and feedback → Send tests to various accounts (Gmail, Outlook, Yahoo) → Test on both desktop and mobile clients → Check for spam trigger words → Ensure SPF, DKIM, DMARC are set up → Monitor engagement and reputation with Google Postmaster Tools → Conduct A/B tests and consider a dedicated IP Thorough testing ensures better deliverability.

Good email tools like Klaviyo and ActiveCampaign allow for in-depth email analysis after the mail has been sent. The conversions can be traced back to specific devices or email providers, providing valuable insights into user behavior and campaign effectiveness.

Testing the emails on any device for conversions involves several key steps to ensure optimal performance across diverse platforms. One critical aspect is designing the email templates responsively, allowing them to adapt seamlessly to various screen sizes and devices. Additionally, implementing A/B testing with different email versions helps identify which design and content elements drive better conversion rates on different devices. Leverage tracking tools and analytics from the email marketing platform to monitor performance metrics like open rates, CTR, and conversions across devices. This data analysis is crucial for optimizing the email campaigns, ensuring they perform effectively across all devices and maximizing the conversion.

The true measure of your email’s success lies in its conversion rate. Tracking conversions is the ultimate test of your email's effectiveness. Tools like Google Analytics, HubSpot, and ConvertKit offer in-depth analytics, helping you understand how well your emails drive action. By monitoring key metrics like open rates, click-through rates, and conversion rates, you can fine-tune your strategy. Focus on crafting clear, compelling calls to action and personalizing your content to boost engagement and conversions.

Testing your emails for conversions involves A/B testing different elements like subject lines, call-to-actions, and images. Use email marketing platforms like Mailchimp or Campaign Monitor, which offer built-in A/B testing features. Analyse the results to see which version performs better, helping you optimise for higher conversion rates.

To test your emails for conversions effectively, consider these steps: - Set Clear Goals: Define what conversion means for your campaign, sign-ups, purchases, or downloads. - Use A/B Testing: Test different versions of your email to see which layout or content leads to higher conversion rates. - Analyze Click-Through Rates: Monitor how many recipients clicked your CTAs and how that translates to conversions. - Device Testing: Ensure your emails are optimized for different devices, as user experience can affect conversion rates. - Review Metrics: Regularly analyze performance metrics to refine your strategy and improve future conversions.

Staying updated with the latest email marketing trends and technologies is crucial for continually improving your testing process. Email marketing is a dynamic field, with new tools, techniques, and best practices emerging regularly. By keeping abreast of these developments, you can leverage the most advanced features and strategies to enhance your email campaigns. Moreover, gathering feedback from your subscribers provides valuable insights into their preferences and experiences. This direct input can highlight areas where your emails might be falling short or excelling, allowing you to make data-driven adjustments.

Make sure to respect best practices and regularly check your templates. Email providers update their systems and spam filters frequently, and it's a must to keep up. Ultimately, consulting a professional will save you plenty of time.

I worked with an e-commerce brand where over 80% of emails were opened on mobile. So, before sending a campaign, make sure it’s mobile-friendly. Don’ts: -Misaligned CTAs -Broken links -Broken layout -Large fonts -Oversized images Dos: -CTAs aligned for mobile devices -Links should be fixed for mobile -Mobile-optimized layout -Properly sized fonts for mobile -Resized and compressed images

You can't make sales from spam. We recently took a brand's deliverability score on Klaviyo from 22 to 75 in 3 months. Few things we did (focused on technical setup): 1. Authentication protocols: SPF, DKIM, and DMARC. Whilst not required, setting DMARC to 'reject' or 'quarantine' will future proof you as ESPs get inevitably more strict. 2. Test different email clients: like Gmail, Outlook, Yahoo and devices to see how they are delivered. Sometimes, an email might be flagged as spam in one but not another. Klaviyo's analysis is helpful here. 3. Analyse text & formatting: avoid using excessive exclamation marks, all caps, and spam-trigger words like "Free," "Buy now," or "Urgent." Tools like SpamAssassin are helpful. Happy sending!

Here’s What Else to Consider Responsive Design: Ensure your email templates are responsive, automatically adjusting to fit any screen size. Load Times: Test the load times of your emails on various devices and networks to ensure a quick and seamless experience. Accessibility: Check that your emails are accessible to all users, including those with disabilities, by using proper HTML structure and alt text for images. Regular Updates: Continuously test your emails with each campaign, as device and email client updates can affect rendering. User Feedback: Collect and analyze feedback from your audience regarding their email viewing experience on different devices.