How do you test and optimize your digital ads for different platforms and devices?

By unleashing our team of tech-savvy magicians who can make ads appear flawless on any platform or device as if by magic. We also employ a squadron of pixel-perfect engineers who meticulously analyze and optimize ad performance across various screens, from smartwatches to giant billboards. Rest assured, we leave no digital stone unturned in our quest to make your ads shine brighter than a supernova.

Choosing a platform that aligns with your target buyer is key. We all know that if we market to everyone, we're marketing to no one. Always have the end action you want your best buyer to take and work backwards when creating your strategy. Make sure the type of ad and platform align with where your target buyer is in your customer journey. For example, if you are looking for someone who is actively seeking your product, Search ads will cost a bit more but offer traffic of those who are searching for your product and have your message align with that stage. If you are in a very competitive space, video ads can be a great way to start to build trust and brand recognition while delivering value so you can retarget them later to take a step.

Yes, it’s true there is no one size fits all format in digital marketing. Different social media platforms have different target audience and thus different ad formats. Depending on how versatile and creative the final campaign is, different add forms can be selected

The most important thing with A/B testing creative is truly about minimizing variation between creative. Simply put…change only one thing. If it’s a banner…a/b test two ads with same strategy, same image, same button, but only two different headlines with same strategy. Or keep everything the same but two different images. To truly get objective answers you can trust, reduce the variation else you have no idea what drove the performance.

A/B testing is indeed the best strategy when it comes to increasing and optimising the ads performance. Sometimes the format which the marketer decide may not run properly. Testing different formats create strong results. The combination, individuality and specifications of different ads will yield variety of possibilities in results.

In my experience, many people test ads but do not look deep enough to find the impactful patterns. Sure, you can see some info at the surface level but when you really dive in, it can be a game changer. One example is a landing page I was optimizing and we had tested the headlines, button colors, header image and came up with some good insights. But when we looked closer at the types of traffic coming to the page, we noticed that 82% of traffic was from mobile but almost 70% of purchases were coming from desktop. Our next test was a completely redesigned page with a mobile-first approach and it beat the the old page by 286%. The more data you can collect behind the scenes, the more patterns you can find to help reach your goals.

My biggest thing with digital ads is having your website ready to receive them. Be it a new landing page or driving traffic to your home page, have relevant content at the ready to accept the traffic. If you directing people to your website to buy your "blue widget," then don't make it difficult for the visitor to find the blue widget. If your home page has nothing about the blue widget then you have failed. Make it easy for your new traffic to find what you are pitching. Good bet for this is creating a landing page specific to your ads. Bonus recommendation, present the opportunity on the page to buy the product now (sell), offer alternatives on your site (time on site) complete form for more info you can send them (gather contact into).