How do you test and experiment with different types of B2B social media content and learn from the results?

Testing and experimenting with different types of B2B social media content requires a strategic approach. Start by clearly defining your goals—whether it's increasing engagement, driving traffic, or generating leads. Create and post varied content types, such as articles, videos, and infographics. Use analytics tools to track performance metrics like likes, shares, comments, and click-through rates. Assess which content types best meet your goals and resonate with your audience. Learn from the results to refine your strategy, continuously optimizing for better engagement and outcomes while keeping your objectives in focus.

In my experience, when reviewing the social media pages of B2B companies, the highest engagement and effectiveness come from LinkedIn. This is because this social network was originally created for B2B communication. Based on my experience, I can also say that the most effective types of content for B2B company pages are: - Short videos with employee interviews (with subtitles) - Carousels (slideshows) receive a large number of impressions and engagements - Reposts of posts from employees' personal profiles with expert information showing practical experience - Infographics (such posts are often reposted by LinkedIn users to their own profiles) - Webinars in the LinkedIn Live event format

To test B2B social media content, start by knowing your audience and goals. Experiment with different types like videos, infographics, or case studies. Try A/B testing with small variations to see what works best. Track metrics like clicks and shares to measure success. Learn from the results and keep tweaking your content to improve engagement and drive conversions.

Understanding your target audience and your goals is crucial before creating and posting content. In the B2B space, where buyers are more rational and decision-driven, your content needs to offer valuable information and insights that address their specific challenges. Focusing on pain points, providing education, and showcasing your expertise can significantly enhance your content's impact. Clearly defining objectives for each piece—whether it's increasing brand awareness, generating leads, or nurturing relationships—ensures your content remains strategic and effective. This approach not only aligns with your audience's needs but also maximizes the value you deliver

Platform selection is crucial. We've found LinkedIn to be most effective for sharing in-depth content, such as blog posts and case studies, while Twitter is great for quick updates, news, and tips. Experimenting with different formats, like infographics, podcasts, and live streams, has helped us identify what resonates best with our audience. By understanding our audience's preferences and leveraging the strengths of each platform, we've been able to create a more effective and engaging social media strategy.

Choosing the right platform is crucial. You want to create awareness where the MAJORITY of your target audience hangs out. Before diving into content creation or branding, take a look at the demographics of each social media platform. Google has all the insights you need.

To evaluate and experiment with various B2B social media content, we employ a systematic approach that involves A/B testing and performance analysis. We create diverse content types, including articles, infographics, and videos, and strategically implement variations to gauge audience responses. By monitoring engagement metrics such as likes, shares, and comments, we identify content that resonates most with our B2B audience. Additionally, we leverage analytics tools to track website traffic and conversion rates linked to our social media efforts. Regularly reviewing these insights allows us to refine our content strategy, emphasising what works best for our target audience and adapting our approach for continuous improvement.

It's great to set aside some of your budget to test new content/ad formats in B2B, but be prepared for the higher level of engagement you see in the early days to tail away once the novelty of the new format wears off.

Prioritize optimizing for conversion as it stands out as the paramount metric for both your paid and organic B2B marketing efforts; don't get overly fixated on engagement metrics. Whether it's a new report, case study, or webinar, tailor your marketing efforts to generate leads through downloads. In the realm of B2B marketing, success often hinges on building meaningful connections. Consistently generating interest is key, allowing your sales team ample opportunity to excel at converting leads. Maintain a balanced strategy by being both personable and insightful. Strive for a blend of authenticity and valuable insights.

To evaluate and experiment with various B2B social media content, we employ a systematic approach that involves A/B testing and performance analysis. We create diverse content types, including articles, infographics, and videos, and strategically implement variations to gauge audience responses. By monitoring engagement metrics such as likes, shares, and comments, we identify content that resonates most with our B2B audience. Additionally, we leverage analytics tools to track website traffic and conversion rates linked to our social media efforts. Regularly reviewing these insights allows us to refine our content strategy, emphasising what works best for our target audience and adapting our approach for continuous improvement.

In B2B social media, illuminate your brand's story. Inspire with authentic content, engage in meaningful conversations and showcase expertise. Embrace innovation, adapt to trends, and foster a community. Cultivate relationships; it's not just about transactions. Elevate your brand by being a beacon of value and inspiration.

Probar y experimentar es la clave. Pero esto no tendrá mucha relevancia si no se revisan las métricas de cada cosas que publiques. Todas las plataformas te brindan herramientas para ver el alcance, interacciones y demás información que permite identificar el tipo de contenido que resuena más con tu público. Si los resultados son bajos, es importante analizar no solo el tipo de contenido, sino la segmentación que tienes. Alguna vez me pasó que estuve publicando contenido sobre cine en una red donde me seguían personas que no disfrutaban tanto mis largos análisis sobre películas. Decidí hacerlo a través de un blog y allí mi contenido si tuvo acogida, porque llegó a las personas indicadas. Esta es mi fórmula PAA: Publica, Analiza y Aplica.

1. Diversify: Try out various content types like blog posts, images, infographics, videos etc. ? 2. A/B testing: Test different headlines, content lengths and visuals to see what resonates. 3. Experiment timing: Post content at different times and days to find 'hot spots'. 4. Analyze competition: Observe and learn from successful competitors. 5. Use new platforms: Explore newer platforms for B2B communication like LinkedIn. 6. Engage audience: Design interactive content such as polls or Q&A sessions 7. Metrics analysis: Keep a close eye on performance data to identify what works 8. Feedback collection: Regularly ask for feedback from your audience 9. Revisit Strategy: Based on the learnings, continuously update your content strategy

I feel experimenting can sometimes lead to miracles! Keep trying out different things to find what works best for you. Marketing is a dynamic process where staying adaptable is crucial for keeping up with trends. Testing different strategies not only helps you understand what your audience prefers but also drives your business success.

One thing I'd add is the importance of setting clear goals, like engagement rate, click-through rate, and conversion rate, before you start testing. These metrics will help you see what works best. Also, using analytics tools to gather data makes sure your decisions are based on real results. Keep testing and tweaking your strategy based on what you find—it's the best way to keep improving.

In my experience, the best post topics are those selected through analyzing influencers' and competitors' content related to your subjectc. Look for posts that receive more likes and which ones spark more discussions. Pay attention to the forma and length of the posts: are they short, medium or long? - It could be a newsletter with a short text introduction - It could be a short video with subtitles - Or an infographic - Or a carousel (slideshow) By analyzing the content of your competitors you can develop an effective content plan for yourself