How do you tell your team about customer discovery?

2 Define the who

The next thing you need to do is to define who are your target customers and how to reach them. You can use tools like personas, segments, and customer journeys to create a clear picture of your ideal customers, their characteristics, needs, and behaviors. You can also use sources like online communities, social media, referrals, or events to find potential customers to interview. You should involve your team in creating and validating these profiles and channels, as they will help you understand your customers better and empathize with them.

4 Share the what

The fourth thing you need to do is to share what you learn from customer discovery interviews. You can use tools like notes, transcripts, recordings, or summaries to capture and organize the data you collect. You can also use techniques like affinity mapping, clustering, or coding to analyze and synthesize the data into key insights and patterns. You should involve your team in reviewing and discussing the data, as they will help you generate ideas and hypotheses based on the customer feedback.

5 Plan the next

The fifth thing you need to do is to plan the next steps based on customer discovery. You can use tools like lean canvas, value proposition canvas, or problem-solution fit to validate or invalidate your assumptions and refine your product idea. You can also use techniques like prototyping, testing, or experimenting to build and measure your solution and its value. You should involve your team in planning and executing these steps, as they will help you iterate and improve your product based on customer evidence.

6 Celebrate the learn

The sixth thing you need to do is to celebrate the learnings from customer discovery. You can use methods like retrospectives, feedback sessions, or recognition awards to acknowledge and appreciate the work and the outcomes of your team. You can also use channels like newsletters, blogs, or presentations to share and showcase your learnings and achievements with other stakeholders and customers. You should celebrate both the successes and the failures, as they are both valuable sources of learning and growth for your product development.