How do you structure web content for easy scanning?

1 Use headings and subheadings

Headings and subheadings are the backbone of your web content structure. They help you divide your content into logical sections, and they provide cues for your readers to scan and navigate your page. Use clear and descriptive headings and subheadings that summarize the main points of each section, and use a consistent hierarchy of font sizes and styles to indicate the level of importance. For example, you can use <h1> for the main title, <h2> for the main sections, <h3> for the subsections, and so on.

2 Break up long paragraphs

Long paragraphs can be intimidating and hard to read, especially on small screens. They can also make your web content look dense and boring. To avoid this, break up your long paragraphs into shorter ones, with no more than four or five sentences each. Use transitions and connectors to link your paragraphs and maintain the flow of your content. You can also use whitespace, images, charts, or other visual elements to create some contrast and variety in your layout.

3 Highlight key words and phrases

Another way to make your web content easy to scan is to highlight the key words and phrases that convey the most important information or action. You can use bold, italic, underline, color, or other typographic features to draw attention to these elements, but don't overdo it. Use them sparingly and strategically, and make sure they are relevant and consistent with your tone and message. For example, you can highlight the main benefits of your product or service, the call to action, or the main takeaway of your content.

4 Use lists and bullet points

Lists and bullet points are great tools to organize your web content in a clear and concise way. They help you present multiple items or steps in a logical order, and they make it easy for your readers to scan and remember them. You can use numbered lists for sequential or chronological information, such as instructions or processes, and bullet points for non-sequential or categorical information, such as features or benefits. Make sure your lists and bullet points are parallel, meaning they have the same grammatical structure and punctuation.

5 Write short and simple sentences

The last tip to structure your web content for easy scanning is to write short and simple sentences that convey your message clearly and directly. Avoid complex or long sentences that can confuse or bore your readers, and use active voice instead of passive voice whenever possible. Use simple and familiar words that your audience can understand, and avoid jargon, slang, or acronyms that might be unfamiliar or ambiguous. Keep your sentences to one main idea, and use commas, periods, and other punctuation marks to separate your thoughts and avoid run-on sentences.