登录查看更多内容

How do you stay current with keyword research tools?

由人工智能和领英社区提供技术支持

Keyword research is a vital skill for any organic search marketer. It helps you understand what your target audience is searching for, how competitive the keywords are, and how to optimize your content for them. But keyword research is not a one-time task. It requires constant monitoring, testing, and updating to keep up with the changing trends and algorithms. How do you stay current with keyword research tools? Here are some tips to help you.

此文章中的业界达人

由社区从 3 条内容中精选。了解更多

Bhushan kummar

Digital Branding Specialist I Founder & Digital Head @Creative Monk I Visiting Faculty for Copywriting

1 Use a variety of tools

No single tool can give you all the data and insights you need for keyword research. Different tools have different sources, methods, and features to help you find and analyze keywords. For example, some tools may use Google's data, while others may use Bing's or their own proprietary data. Some tools may focus on keyword difficulty, while others may emphasize search intent or content gaps. Some tools may offer keyword suggestions, while others may provide keyword clustering or mapping. By using a variety of tools, you can get a more comprehensive and accurate picture of the keyword landscape and opportunities.

添加您的观点

Saranya Narayana Moorthy

B2B Sales & Lead Generation Strategist | Building: SEO Agency & Sales Generation Co. | B2B Sales Training, Consulting & Services
举报内容
Along with tools I'll recommend usage of cognitive thinking: Why do prospects search for you? Because they need answers/solutions. Right? So ask yourself WHAT are the places they'll need You in. We follow a process called"Query Triggers" The queries are of three types: 1. DIY (know the problem, but searching for solutions aka people searching for DIY options) 2. DFY (Know the solution & the product hence, People looking to hire you) 3. Circumstantial Queries (Don't know the solution, just the problem statement/circumstances) Eg: 1. How to run Facebook Ads? (DIY) 2. Expert Facebook Ads Agency (DFY) 3. How to get more leads in a month? / How to take my content to many people? I hope it helps :)

已翻译

赞

2 Follow the best practices

Keyword research tools are only as good as how you use them. You need to follow the best practices to get the most out of them. For example, you should always start with a broad topic and then narrow it down to specific keywords. You should also use different filters and modifiers to refine your keyword list and eliminate irrelevant or low-quality keywords. You should also compare your keywords with your competitors and see how they rank and perform. You should also track and measure your keywords over time and see how they affect your traffic and conversions.

添加您的观点

3 Experiment with new features

Keyword research tools are constantly evolving and adding new features to help you improve your keyword strategy. You should always be on the lookout for new features and experiment with them. For example, some tools may offer new ways to discover keyword trends, such as seasonal keywords, related topics, or question keywords. Some tools may also offer new ways to optimize your content for keywords, such as semantic analysis, content scoring, or keyword density. Some tools may also offer new ways to integrate your keywords with other aspects of your SEO strategy, such as link building, site structure, or technical SEO.

添加您的观点

4 Learn from the experts

One of the best ways to stay current with keyword research tools is to learn from the experts. You can follow the blogs, podcasts, webinars, or courses of the tool creators or other reputable SEO professionals. They can provide you with valuable tips, tricks, tutorials, case studies, or best practices on how to use the tools effectively and efficiently. They can also keep you updated on the latest changes, updates, or trends in the keyword research field. You can also join online communities, forums, or groups where you can ask questions, share feedback, or exchange ideas with other users of the tools.

添加您的观点

5 Test and evaluate your results

Finally, you should always test and evaluate your results from using keyword research tools. You should not blindly trust or follow the data or suggestions from the tools. You should always verify and validate them with your own analysis and judgment. You should also compare and contrast the results from different tools and see which ones are more reliable, consistent, or relevant. You should also monitor and measure the impact of your keyword research on your organic search performance and goals. You should also review and revise your keyword research regularly and see if you need to make any changes or improvements.

添加您的观点