How do you stay connected with your audience post-conference?

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You've just delivered a successful conference presentation and received positive feedback from your audience. But how do you keep the conversation going and build lasting relationships with them? In this article, you'll learn some practical tips on how to stay connected with your audience post-conference and turn them into loyal fans and collaborators.

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Kesha Williams

AI Advisor ? Head of Enterprise Architecture ? Award-Winning Engineer ? Keynote Speaker ? AWS Machine Learning Hero
Leanne Calderwood, CMP

LinkedIn?? and Personal Branding for Introverts??Create Impact, Not Noise?? Speaker & Trainer around LinkedIn, Personal…
Benjamin Allan Gomes

Passionate Leader | Championing Brand Success Through Leadership | Fleming College | adidas ///

1 Follow up with a thank you note

One of the simplest and most effective ways to stay connected with your audience post-conference is to send them a thank you note. This shows your appreciation for their time and attention, and also reminds them of your key message and value proposition. You can use email, social media, or a personalized card to express your gratitude and invite them to keep in touch with you. Make sure to include a clear call to action, such as asking them to sign up for your newsletter, join your online community, or schedule a consultation with you.

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Benjamin Allan Gomes

Passionate Leader | Championing Brand Success Through Leadership | Fleming College | adidas ///
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Asking the audience to fill out a short survey form: Survey forms post events help to get insightful feedback from the event attendees. This not only gives us knowledge as to what the audience likes but also gives a lot of insights about what needs to be improved in the following events to make the conference more engaging and give an enriching experience to the audience. This will foster attendee loyalty as it will prove that their opinions matter to the organizing committee and they will come back for future events hosted by you.

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2 Share your presentation slides and resources

Another way to stay connected with your audience post-conference is to share your presentation slides and resources with them. This allows them to revisit your content and learn more about your topic and expertise. You can upload your slides to a platform like SlideShare, Google Drive, or Dropbox, and share the link with your audience via email or social media. You can also create a landing page on your website where you can offer additional resources, such as blog posts, podcasts, videos, or ebooks, related to your presentation. This way, you can drive more traffic to your site and generate more leads and conversions.

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Leanne Calderwood, CMP

LinkedIn?? and Personal Branding for Introverts??Create Impact, Not Noise?? Speaker & Trainer around LinkedIn, Personal Branding and ChatGPT ?? FREE MASTERCLASS DEC 3, 4, 10 ?? Speaking at IAEE's #ExpoExpo
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Creating a resource that offers more accountability to ensure they follow up on what they learned could be highly valued. Often we "overeducate", and leave little time for implementation. Provide the audience tips for implementing what they learn through an email campaign - a gentle reminder that lands in their inbox each month for 3-4 months with additional tips and inspiration!!

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3 Engage with your audience on social media

Social media is a powerful tool to stay connected with your audience post-conference and grow your network and influence. You can use social media to share highlights and insights from your presentation, tag and mention the conference organizers and attendees, and respond to comments and questions from your audience. You can also join relevant groups and hashtags related to your topic and industry, and participate in discussions and debates with other experts and influencers. By engaging with your audience on social media, you can showcase your thought leadership, build your credibility, and attract more followers and opportunities.

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4 Create and deliver valuable content

One of the best ways to stay connected with your audience post-conference and establish a long-term relationship with them is to create and deliver valuable content that solves their problems and meets their needs. You can use different formats and channels, such as blogs, podcasts, videos, webinars, or newsletters, to provide useful information, tips, advice, or case studies related to your topic and expertise. You can also use surveys, polls, or feedback forms to ask your audience what they want to learn from you and tailor your content accordingly. By creating and delivering valuable content, you can demonstrate your value, increase your visibility, and nurture your audience's trust and loyalty.

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Kesha Williams

AI Advisor ? Head of Enterprise Architecture ? Award-Winning Engineer ? Keynote Speaker ? AWS Machine Learning Hero
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I find it easy to stay connected with my audience post-conference. Sharing lessons learned with them doesn't have to end just because your talk does. You've made new friends and should continue building on those relationships. You can stay connected by inviting attendees to connect with you on social media. I often encourage attendees to send me a LinkedIn connection request so that I can continue to share knowledge through my blog posts, newsletters, short videos, and more!

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Leanne Calderwood, CMP

LinkedIn?? and Personal Branding for Introverts??Create Impact, Not Noise?? Speaker & Trainer around LinkedIn, Personal Branding and ChatGPT ?? FREE MASTERCLASS DEC 3, 4, 10 ?? Speaking at IAEE's #ExpoExpo
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Infuse a way for attendees to join your email list through your presentation or event - and continue to provide tips throughout the year via your consistent e-newsletter. Its a great way to nurture and stay in touch, and serves as a referral and marketing vehicle for future business endeavours.

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5 Invite your audience to collaborate with you

Another way to stay connected with your audience post-conference and turn them into partners and advocates is to invite them to collaborate with you on projects, initiatives, or events that align with your goals and vision. You can use platforms like LinkedIn, Meetup, or Eventbrite to find and connect with potential collaborators who share your interests and values. You can also use tools like Zoom, Slack, or Trello to communicate and coordinate with your collaborators and manage your projects efficiently. By inviting your audience to collaborate with you, you can leverage their skills, knowledge, and networks, and create more value and impact together.

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Kesha Williams

AI Advisor ? Head of Enterprise Architecture ? Award-Winning Engineer ? Keynote Speaker ? AWS Machine Learning Hero
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I love traveling the world and sharing my lessons learned with others by speaking at tech conferences. There are many ways to stay connected with your audience after your talk. One method I use is inviting attendees to join my conference-specific Slack channel. For example, most attendees joined my Slack channel after teaching an AWS Certified Cloud Practitioner workshop. It was an excellent way for me to collaborate, continue to answer questions, and cheer people on as they earned their certification.

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Claire Maillet
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A few joint presentations I have done have been as a result of keeping in touch with audiences post-conference. Whether it has been me inviting others to collaborate, or conference organisers inviting me to join someone else, it is a great opportunity to create something beautiful!

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Leanne Calderwood, CMP

LinkedIn?? and Personal Branding for Introverts??Create Impact, Not Noise?? Speaker & Trainer around LinkedIn, Personal Branding and ChatGPT ?? FREE MASTERCLASS DEC 3, 4, 10 ?? Speaking at IAEE's #ExpoExpo
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Call on your audience to provide testimonials in exchange for an additional resource - it helps strengthen your brand and credibility and provides additional value to the attendee.

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How do you stay connected with your audience post-conference?

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1 Follow up with a thank you note

2 Share your presentation slides and resources

3 Engage with your audience on social media

4 Create and deliver valuable content

5 Invite your audience to collaborate with you

6 Here’s what else to consider

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