How do you standardize sales team training across regions?

1 Assess your current situation

Before you design or implement any sales training program, you need to understand the current state of your sales team across regions. How are they performing, what are their strengths and weaknesses, what are their learning styles and preferences, and what are the specific challenges and opportunities they face in their markets? You can use various tools and methods to assess your sales team, such as surveys, interviews, feedback, data analysis, and performance reviews. The goal is to identify the common and unique training needs and gaps of your sales reps, and to align them with your sales objectives and strategy.

2 Define your learning outcomes and standards

Once you have a clear picture of your sales team's situation, you need to define what you want them to achieve and how you will measure their progress and success. You need to establish clear and specific learning outcomes and standards for your sales training program, such as the knowledge, skills, and behaviors you expect your sales reps to demonstrate, the sales metrics and indicators you will use to evaluate their performance, and the quality criteria and benchmarks you will use to ensure consistency and excellence. You also need to communicate these outcomes and standards to your sales team across regions, and explain how they align with your sales vision and values.

3 Choose your delivery methods and formats

The next step is to decide how you will deliver your sales training program to your sales team across regions. You need to consider the availability, accessibility, and affordability of different delivery methods and formats, such as online, offline, blended, synchronous, asynchronous, instructor-led, self-paced, etc. You also need to consider the preferences, needs, and expectations of your sales reps, and how they learn best. You want to choose a delivery method and format that is flexible, scalable, and engaging, and that allows you to customize and adapt your content and activities to different regional contexts and scenarios.

4 Create and curate your content and resources

Now that you have your delivery method and format, you need to create and curate your content and resources for your sales training program. You need to ensure that your content and resources are relevant, accurate, and up-to-date, and that they cover the essential topics and skills for your sales team across regions. You also need to ensure that your content and resources are diverse, inclusive, and respectful of the cultural and linguistic differences of your regional markets. You can use a variety of content and resource types, such as videos, podcasts, articles, ebooks, case studies, simulations, games, quizzes, etc., to make your sales training program more interactive and dynamic.

5 Implement and monitor your sales training program

The final step is to implement and monitor your sales training program across regions. You need to plan and schedule your sales training sessions, and assign roles and responsibilities to your sales trainers, managers, and reps. You also need to provide ongoing support and guidance to your sales team, and encourage them to share their feedback, questions, and insights with each other. You also need to monitor and evaluate your sales training program, and collect and analyze data on your sales team's participation, engagement, satisfaction, and performance. You need to use this data to identify the strengths and weaknesses of your sales training program, and to make adjustments and improvements as needed.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?