How do you solicit and incorporate feedback from your clients on account value and satisfaction?

1 Define account value

Account value is the perceived benefit that your client gets from working with you and your company. It can include tangible outcomes, such as revenue growth, cost savings, or improved performance, as well as intangible benefits, such as trust, loyalty, or strategic alignment. To define account value, you need to understand your client's goals, challenges, and priorities, and how your solution helps them achieve or overcome them.

2 Collect feedback regularly

Feedback is essential for measuring and demonstrating account value. It helps you identify what is working well, what needs improvement, and what opportunities exist for upselling or cross-selling. You should collect feedback from your clients regularly, using a mix of formal and informal methods, such as surveys, interviews, reviews, or testimonials. You should also ask for feedback from different stakeholders, such as decision-makers, influencers, and end-users, to get a holistic view of the account value.

3 Analyze and act on feedback

Once you have collected feedback, you need to analyze it and act on it. You should look for patterns, trends, and gaps in the feedback, and compare it with your own data and metrics. You should also prioritize the feedback based on its impact, urgency, and feasibility. Then, you should create and implement action plans to address the feedback, such as improving your service, resolving issues, or offering new solutions. You should also communicate your actions and results to your clients, to show them that you are listening and responding to their feedback.

4 Showcase account value

Another way to demonstrate account value is to showcase it to your clients. You can do this by creating and sharing value reports, case studies, or success stories that highlight the achievements, benefits, and outcomes that your client has gained from working with you. You should also use metrics, data, and testimonials to back up your claims and show the return on investment (ROI) that your client has received. You should also tailor your value reports to your client's specific goals, needs, and preferences, and use clear and concise language.