How do you solicit and incorporate feedback from your referral program stakeholders using your ATS?

1 Identify your feedback goals

Before you ask for feedback, you need to have a clear idea of what you want to learn from your stakeholders. What are the objectives and metrics of your referral program? What are the pain points and challenges that you want to address? What are the best practices and success stories that you want to replicate? By defining your feedback goals, you can craft relevant and specific questions that will help you measure and improve your referral program performance.

2 Choose your feedback methods

Depending on your feedback goals, you can use different methods to gather feedback from your stakeholders. For example, you can use surveys, interviews, focus groups, or online forums to collect quantitative and qualitative data. You can also use your ATS to automate and streamline your feedback process. For instance, you can send automated email invitations and reminders to your stakeholders to fill out surveys, or you can integrate your ATS with third-party tools that allow you to create and manage feedback forms and reports.

3 Segment your feedback audience

Not all stakeholders have the same perspective and experience with your referral program. Therefore, you need to segment your feedback audience and tailor your questions and methods accordingly. For example, you can segment your feedback audience by role, department, seniority, location, or referral status. You can also use your ATS to filter and group your stakeholders based on their profile data and referral activity. By segmenting your feedback audience, you can increase your response rate and accuracy, as well as identify trends and patterns among different groups.

4 Analyze and act on your feedback

Once you have collected feedback from your stakeholders, you need to analyze and act on it. You can use your ATS to store and organize your feedback data, as well as generate reports and dashboards that show key insights and trends. You can also use your ATS to communicate and share your feedback results and actions with your stakeholders, as well as track and measure the impact of your feedback-driven changes. By analyzing and acting on your feedback, you can enhance your referral program performance, engagement, and satisfaction.

5 Test and iterate your feedback process

Feedback is not a one-time event, but a continuous process that requires testing and iteration. You need to monitor and evaluate your feedback process regularly and make adjustments as needed. You can use your ATS to automate and schedule your feedback cycles, as well as compare and benchmark your feedback data over time. You can also use your ATS to solicit and incorporate feedback on your feedback process itself, such as the frequency, format, and quality of your feedback methods. By testing and iterating your feedback process, you can ensure that your feedback is relevant, timely, and actionable.

6 Leverage your feedback for referrals

Feedback is not only a way to improve your referral program, but also a way to leverage it for more referrals. You can use your ATS to identify and reward your most engaged and satisfied stakeholders, as well as showcase their feedback as testimonials and case studies. You can also use your ATS to encourage and facilitate referrals from your stakeholders, such as by providing them with referral links, templates, and incentives. By leveraging your feedback for referrals, you can boost your referral program visibility, credibility, and ROI.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?