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How do you showcase your digital copywriting skills?

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As a digital copywriter, you know how to craft engaging and persuasive content for various online platforms. But how do you demonstrate your skills to potential clients and employers? Whether you're looking for freelance gigs, full-time jobs, or personal projects, here are some tips on how to showcase your digital copywriting skills effectively.

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Nageen Izhar

B2B SAAS Marketing | Helping B2B SAAS startups Get Qualified Leads & Turning Them Into Paying Customers??| SAAS…
Taiba Anwer

Doctor-Turned-Social Media Consultant | Unapologetically Authentic | Hire me to build an audience that pays you!??????…
Luke Redhead

Get leads, clients, and opportunities from your content (I'll show you how) | Build your best life, not just a business…

1 Create a portfolio

One of the best ways to show off your digital copywriting skills is to create a portfolio of your work. A portfolio is a collection of samples that illustrate your range, style, and expertise in different formats and niches. You can use a website, a blog, a PDF, or a platform like Contently or Medium to display your portfolio. Make sure to include a variety of projects, such as landing pages, emails, social media posts, blog posts, ads, and case studies. Also, highlight the results and outcomes of your work, such as conversions, clicks, views, or testimonials.

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Nageen Izhar

B2B SAAS Marketing | Helping B2B SAAS startups Get Qualified Leads & Turning Them Into Paying Customers??| SAAS Personal Branding|
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Copywriting isn't just to grow brands and businesses! Your LinkedIn profile and posts Your Upwork Proposal Your cold emailing Your social media posts It's all about copywriting practices And the best way to showcase your skill

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Luke Redhead

Get leads, clients, and opportunities from your content (I'll show you how) | Build your best life, not just a business | Personal branding + business coaching
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A portfolio doesn't have to be a webpage/Google doc. It can be your personal brand. If you're consistently sharing stories, your journey, and client results? That's better than most portfolios out there!

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Taiba Anwer

Doctor-Turned-Social Media Consultant | Unapologetically Authentic | Hire me to build an audience that pays you!?????? The Only Unfiltered Copywriter + SM Manager For SME's , Startups & Agencies ??
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??Creating portfolio as a digital copywriter is somehow a tough part for aspiring copywriters. ??Here is what I do as an expert digital copywriter. ?Post my best write ups on medium. ?Share the link of medium stories on my LinkedIn profile. ?Daily write the best LinkedIn posts on digital copywriting. ? I went from 0-> 1.3 M impressions just by posting daily and practicing digital copywriting. + I treat my LinkedIn profile as a portfolio. ?

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Sakshi Rawat

Launch Copywriter | Accelerate Results and Maximize ROI in 90 Days. DM me "Launch" to get started!
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A portfolio shows what you do and how professionally you do your work. And that is why having a portfolio makes you win in this digital industry. It does not mean you need an expensive website with vibrant colours and design. Instead, you just need one page, it can be your LinkedIn profile or simple docs where you can showcase your skill like a flower garden.

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2 Update your resume and cover letter

Another way to showcase your digital copywriting skills is to update your resume and cover letter with relevant and specific information. Your resume should highlight your achievements, skills, and experience as a digital copywriter. Use keywords, metrics, and action verbs to describe your accomplishments. Your cover letter should showcase your personality, voice, and value proposition as a digital copywriter. Use storytelling, emotion, and persuasion to convince the reader why you're the best fit for the role.

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Taiba Anwer

Doctor-Turned-Social Media Consultant | Unapologetically Authentic | Hire me to build an audience that pays you!?????? The Only Unfiltered Copywriter + SM Manager For SME's , Startups & Agencies ??
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Apart form updating your resume and cover letter, must create the service pages on digital copywriting on LinkedIn. Create a service page for Landing page. Ad copy. Sales letter. Website copy. Social media captions. LinkedIn ghostwriting. My most leads for digital copywriting comes from LinkedIn this way.

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3 Build your online presence

A third way to showcase your digital copywriting skills is to build your online presence and reputation. Your online presence is the sum of your personal brand, your social media profiles, your blog, your website, and your online portfolio. Your online presence should reflect your skills, values, and goals as a digital copywriter. You can use your online presence to network, share your work, attract clients, and establish your authority in your niche. You can also use your online presence to showcase your thought leadership, insights, and opinions on digital copywriting trends, best practices, and challenges.

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Taiba Anwer

Doctor-Turned-Social Media Consultant | Unapologetically Authentic | Hire me to build an audience that pays you!?????? The Only Unfiltered Copywriter + SM Manager For SME's , Startups & Agencies ??
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1 min masterclass for unforgettable online creation: ? Become a thought leader of your industry. ? Share strong opinions. ? Master storytelling. ? Post unique. ? Position yourself as an industry expert. ? Learn how to write on LinkedIn. ? Connect with your audience.

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Luke Redhead

Get leads, clients, and opportunities from your content (I'll show you how) | Build your best life, not just a business | Personal branding + business coaching
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The absolute best way is to become known for it. - Write on LinkedIn - Practice writing every day - Use your posts to share writing tips - Show how they work - Write more. Give it 3-6 months and you'll be known as a writer.

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4 Learn new skills and tools

A fourth way to showcase your digital copywriting skills is to learn new skills and tools that can enhance your work and make you stand out. Digital copywriting is a dynamic and evolving field that requires constant learning and adaptation. You can learn new skills and tools by taking online courses, reading books and blogs, listening to podcasts, watching webinars, or joining communities and groups. Some of the skills and tools that can boost your digital copywriting skills are SEO, UX writing, content strategy, analytics, copy testing, and content management systems.

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Taiba Anwer

Doctor-Turned-Social Media Consultant | Unapologetically Authentic | Hire me to build an audience that pays you!?????? The Only Unfiltered Copywriter + SM Manager For SME's , Startups & Agencies ??
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Digital copywriting means you must have grip on evey new trend in the digital world. Be it AI, Lead Generation, or Email Marketing. You have to learn, master and show all the new valuable skills. Here is the best resources to learn form LinkedIn Ruben Hasid: AI Lara Acousta: Digital marketing Izzzy prior: Digital marketing Emy Eliot: Sales copywriting Dina : LinkedIn mastero Jasmine Alic: LinkedIn and Copywriting. Charles Miller : Using writing to earn money. Luke methewes: Ghostwriting Mat Barker : Copywriting

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5 Ask for feedback and testimonials

A fifth way to showcase your digital copywriting skills is to ask for feedback and testimonials from your clients, employers, colleagues, or mentors. Feedback and testimonials are valuable sources of information that can help you improve your skills, identify your strengths and weaknesses, and validate your work. You can ask for feedback and testimonials by sending surveys, emails, or messages, or by conducting interviews or calls. You can use feedback and testimonials to refine your portfolio, update your resume and cover letter, and build your online presence.

添加您的观点

Taiba Anwer

Doctor-Turned-Social Media Consultant | Unapologetically Authentic | Hire me to build an audience that pays you!?????? The Only Unfiltered Copywriter + SM Manager For SME's , Startups & Agencies ??
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This is the most effective part. ?For endorsements: endorse 10 people of your industry and ask them to endorse you back. ?For recommendations: request your old clients or colleagues.

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6 Showcase your passion and creativity

A sixth way to showcase your digital copywriting skills is to showcase your passion and creativity. Passion and creativity are essential qualities of a successful digital copywriter. They show that you love what you do, that you have a unique voice and perspective, and that you can solve problems and generate ideas. You can showcase your passion and creativity by writing about topics that interest you, by experimenting with different formats and styles, by participating in challenges and contests, or by creating your own projects and campaigns.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you showcase your digital copywriting skills?

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1 Create a portfolio

2 Update your resume and cover letter

3 Build your online presence

4 Learn new skills and tools

5 Ask for feedback and testimonials

6 Showcase your passion and creativity

7 Here’s what else to consider

Digital Copywriting

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