How do you show the value of AR testing?

1 Benefits of AR testing

AR testing can help you improve your AR application in several ways. First, it can help you identify and fix technical issues, such as performance, compatibility, accuracy, and reliability. Second, it can help you assess and enhance the user experience, such as engagement, satisfaction, comfort, and learning. Third, it can help you measure and demonstrate the impact and outcomes of your AR application, such as behavior change, skill acquisition, or business value. By testing your AR application, you can ensure that it meets your goals and expectations, and that it provides a positive and meaningful experience for your users.

2 Challenges of AR testing

AR testing can also pose some challenges and difficulties that you need to overcome. First, it can be hard to find the right tools and methods for testing AR applications, as they may differ from conventional software testing. For example, you may need to use specialized hardware, software, or frameworks to capture and analyze the AR content and interactions. Second, it can be hard to define and measure the relevant metrics and indicators for evaluating AR applications, as they may depend on the context, purpose, and audience of your AR application. For example, you may need to use qualitative or subjective measures, such as user feedback, interviews, or observations, to complement quantitative or objective measures, such as performance, accuracy, or usability. Third, it can be hard to communicate and present the results and findings of your AR testing, as they may be complex, ambiguous, or incomplete. For example, you may need to use visual or interactive formats, such as screenshots, videos, or demos, to illustrate and explain the AR content and interactions.

3 Tips for AR testing

To overcome these challenges and conduct effective AR testing, you can follow some tips and best practices. First, you can plan and design your AR testing carefully, by defining your objectives, scope, criteria, and methods. You can also involve your stakeholders, such as users, clients, or partners, in the testing process, by soliciting their feedback, expectations, and preferences. Second, you can conduct your AR testing iteratively, by testing your AR application in different stages, scenarios, and environments. You can also use different types of testing, such as usability testing, user testing, or field testing, to evaluate different aspects of your AR application. Third, you can analyze and interpret your AR testing data critically, by using appropriate tools and techniques to process and visualize the data. You can also compare and contrast your data with other sources, such as benchmarks, standards, or best practices, to validate and contextualize your data.

4 Best practices for reporting AR testing

To communicate the value of your AR testing, you need to report your results and findings in a structured and logical format, with a consistent and coherent style. You should also include relevant and compelling content, as well as visual and interactive elements. Additionally, you should have a feedback and improvement process to refine and share your report. By following these tips and best practices, you can demonstrate the quality, usability, and effectiveness of your AR application to stakeholders such as users, clients, or partners.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?