The FAB method is a simple but effective way to show customers your product's best features. FAB stands for Features, Advantages, and Benefits. A feature is a characteristic or attribute of your product, such as its size, color, or design. An advantage is what your product can do or how it performs, such as its speed, durability, or efficiency. A benefit is how your product can help your customer achieve their desired outcome, such as saving money, time, or effort, or enhancing their comfort, satisfaction, or enjoyment. To use the FAB method, you need to link each feature to an advantage and a benefit, and explain how they relate to your customer's needs. For example, if you are selling a laptop, you could say: "This laptop has a 15-inch screen (feature), which means you can see more details and work more comfortably (advantage), and this will improve your productivity and reduce eye strain (benefit)."