If you are an event producer who cares about sustainability, you probably want to share your achievements and impact with your audience, clients, and partners. But how do you communicate your efforts and results effectively and authentically? In this article, we will give you some tips and examples on how to share your event sustainability success.
Before you can share your event sustainability success, you need to define what success means for you and how you measure it. Depending on your event type, size, and theme, you may have different goals and indicators for environmental, social, and economic sustainability. For example, you may want to reduce your carbon footprint, increase your diversity and inclusion, or support local businesses. You should also set realistic and specific targets and use reliable tools and methods to track your progress and impact.
One of the things we found useful is having very trackable metrics, especially in real time. We have engaged with Terrascope to provide these types of data and to disseminate to our respective team members
Once you have your goals and indicators, you need to choose the best channels and formats to share your event sustainability success with your audience, clients, and partners. You may use different channels and formats depending on your purpose, message, and audience. For example, you may use a website, a newsletter, a social media post, a press release, a report, a video, or a presentation. You should also consider the tone, style, and design of your communication to make it engaging and appealing.
Agreed. To really amplify the messaging work with KOLs, social media influencers, and authentic voices. I also work with nano and micro influencers
When you share your event sustainability success, you want to highlight both your stories and data. Stories are powerful ways to connect with your audience, clients, and partners on an emotional level and show them the human side of your event. Data are essential to back up your stories with facts and figures and show them the evidence of your impact. You should balance both elements and use them to support each other. For example, you may use a case study, a testimonial, or a quote to illustrate your data, or use a chart, a graph, or a number to quantify your stories.
Another important aspect of sharing your event sustainability success is to be transparent and honest. You should not exaggerate or manipulate your results or hide your challenges or failures. Instead, you should acknowledge your limitations and learnings and show how you are improving and innovating. You should also be clear about your sources, methods, and assumptions and provide references and links where appropriate. By being transparent and honest, you will build trust and credibility with your audience, clients, and partners.
Finally, you should invite feedback and collaboration when you share your event sustainability success. You should not only share your achievements and impact, but also ask for input and suggestions from your audience, clients, and partners. You should also offer opportunities for them to get involved and contribute to your event sustainability goals and initiatives. By inviting feedback and collaboration, you will create a dialogue and a community around your event sustainability and foster mutual learning and improvement.
When sharing your event sustainability success, leverage social media platforms, write engaging blog posts, and collaborate with industry publications. Showcase your sustainable practices, achievements, and impact to inspire others in the event industry.