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How do you share your content on different platforms?

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You've created a great piece of content that showcases your expertise, provides value to your audience, and aligns with your marketing goals. But how do you make sure it reaches the right people on the right platforms? Sharing your content on different channels is not as simple as copying and pasting the same message everywhere. You need to adapt your content to the format, tone, and expectations of each platform, while maintaining a consistent brand voice and message. In this article, you'll learn how to share your content on different platforms effectively and efficiently, using some content marketing best practices and tools.

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Amber Brock

Award Winning Marketing + Brand Strategist
Sophie Asmus

Employer Branding for Kleinanzeigen & mobile.de | Ex IBM | Ex Development Aid Worker Palestinian Territories | Ex…
Tijana Mitrovic

Marketing Jedi in Galaxy of Campaigns ?? ??

1 Know your platforms

Before you start sharing your content, you need to know which platforms are best suited for your content type, audience, and objectives. For example, if your content is a long-form blog post, you might want to share it on platforms that support longer texts, such as Medium, LinkedIn, or your own website. If your content is a short video, you might want to share it on platforms that favor visual content, such as YouTube, Instagram, or TikTok. You also need to consider the demographics, preferences, and behaviors of your target audience on each platform, and how they align with your marketing goals. For example, if you want to reach a younger and more engaged audience, you might want to focus on platforms like Snapchat, Twitter, or Reddit.

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Amber Brock

Award Winning Marketing + Brand Strategist
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I agree completely. It’s also very helpful to know where cross posting can work to your advantage. Like importing your blog posts to Medium from your website to create more back links - helping Google see you as an expert. Or even as simple as letting IG post to FB for you. Little tricks like that can save time and make connections for your content across the internet.

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Tijana Mitrovic

Marketing Jedi in Galaxy of Campaigns ?? ??
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That's correct, because missing the right platform to showcase own content is similar to someone missing out on what they will do in life or the person they'll spend their life with. You're doing something but in vain and without success. That's why it's necessary to question early on what we offer and to whom, who our target audience is, and where that audience is, on which social platform; that's half the battle.

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2 Tailor your content

Once you've identified the best platforms for your content, you need to tailor your content to fit each platform's specifications, style, and tone. This means adjusting the length, format, language, and tone of your content to match the platform's norms and expectations. For example, if you're sharing a blog post on Twitter, you might want to shorten it to a few key points, use hashtags and emojis, and add a link to the full post. If you're sharing a video on LinkedIn, you might want to add subtitles, use a professional tone, and include a call to action. You also need to tailor your content to the audience's needs and interests on each platform, and provide value and relevance to them.

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Anita Chouksey

IIT KGP Alumnus l Content Manager l Content Writer l Blogger l Copy Writer l Story teller l Poet
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Customizing content for various platforms is crucial. On Twitter, keep it concise and use hashtags. Instagram thrives on visuals, so focus on striking images. LinkedIn demands a professional tone. YouTube is perfect for video content. Timing matters; schedule posts when your audience is most active. Engage with comments and messages promptly. Use platform-specific ad formats for paid advertising. Stay updated with platform features. Re-purpose content across platforms, but ensure it fits each platform's requirements. Analyze performance metrics and adapt strategies accordingly. Consistency in brand voice and message is vital while catering to platform-specific preferences and demographics.

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3 Schedule your content

Another important aspect of sharing your content on different platforms is scheduling your content. Scheduling your content means planning when and how often you'll post your content on each platform, based on the optimal times and frequencies for each channel. Scheduling your content can help you reach more people, increase engagement, and save time and resources. You can use tools like Buffer, Hootsuite, or CoSchedule to schedule your content across multiple platforms, and track the performance and results of your posts.

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4 Repurpose your content

One way to maximize the impact and reach of your content is to repurpose your content. Repurposing your content means transforming your existing content into different formats, styles, and angles, and sharing it on different platforms. For example, you can turn a blog post into a podcast, a video into an infographic, or a webinar into a series of social media posts. Repurposing your content can help you attract new audiences, reinforce your message, and extend the lifespan of your content.

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Sophie Asmus

Employer Branding for Kleinanzeigen & mobile.de | Ex IBM | Ex Development Aid Worker Palestinian Territories | Ex Siemens
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This is a part I always keep in mind when creating Employer Branding content: where and how can I (re)use it to address different channels and, therefore, target groups.

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Jonathan Sam

Digital Marketing Consultant | Social SEO
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I completely agree with this; I believe it's beneficial for many marketing agencies that operate with various platforms to explore how organic content can be utilized. By repurposing organic content, it can also be effectively incorporated into paid advertisements, creating a content strategy that aligns both organic and paid approaches.

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5 Engage with your audience

The final step of sharing your content on different platforms is engaging with your audience. Engaging with your audience means responding to their comments, questions, and feedback, and starting or joining conversations around your content. Engaging with your audience can help you build trust, loyalty, and relationships with your followers, and gain insights and ideas for your future content. You can use tools like Mention, Sprout Social, or BuzzSumo to monitor and manage your online interactions, and identify the most relevant and influential topics and influencers in your niche.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Michele Mascolo

Marketing Manager, Integrated Payments at Deluxe
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You should also consider the psychological aspect of tailoring your content. Beyond just adapting the format, take into account the psychological triggers that drive engagement on each platform. For instance, on platforms like Instagram where visuals dominate, incorporating striking images that relate to your content can significantly increase user interaction. At the same time, your audience on LinkedIn and why they are on this platforms tend to be different as well. By understanding and utilizing these psychological triggers, you can enhance the effectiveness of your tailored content strategy and drive better results.

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How do you share your content on different platforms?

1

2

3

4

5

6

1 Know your platforms

2 Tailor your content

3 Schedule your content

4 Repurpose your content

5 Engage with your audience

6 Here’s what else to consider

Content Marketing

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How do you share your content on different platforms?

1

2

3

4

5

6

1 Know your platforms

2 Tailor your content

3 Schedule your content

4 Repurpose your content

5 Engage with your audience

6 Here’s what else to consider

Content Marketing

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感谢您的反馈

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