How do you share your content analytics?

1 Choose the right metrics

The first step to share your content analytics is to choose the right metrics that align with your goals, your audience, and your channel. Depending on your content type and purpose, you might want to focus on metrics such as views, clicks, conversions, engagement, retention, or sentiment. You should also consider the context and the expectations of the people you are sharing your analytics with. For example, if you are reporting to a client, you might want to highlight the metrics that demonstrate the return on investment (ROI) of your content. If you are sharing with your team, you might want to emphasize the metrics that show the areas of improvement or the best practices.

2 Visualize your data

The second step to share your content analytics is to visualize your data in a way that is clear, concise, and compelling. Data visualization can help you tell a story with your numbers, highlight the key insights, and make your data easier to digest and remember. You can use different types of charts, graphs, tables, or dashboards to present your data, depending on the level of detail and the message you want to convey. For example, you can use a pie chart to show the distribution of your audience by demographic, a line chart to show the trend of your traffic over time, or a bar chart to compare the performance of different content pieces.

4 Add context and commentary

The fourth step to share your content analytics is to add context and commentary to your data. Data alone can be confusing, misleading, or boring without some explanation and interpretation. You should provide some background information, such as the time period, the goals, the methods, or the assumptions of your data analysis. You should also highlight the main findings, the implications, the recommendations, or the questions that arise from your data. You should use a clear and concise language that is appropriate for your audience and your channel. You should also avoid jargon, acronyms, or technical terms that might confuse or alienate your listeners or readers.

6 Solicit feedback and action

The sixth and final step to share your content analytics is to solicit feedback and action from your audience. Sharing your content analytics is not only about informing or persuading, but also about engaging and improving. You should invite your audience to ask questions, share opinions, suggest ideas, or take actions based on your data. You should also follow up with them to see if they have any concerns, challenges, or successes related to your content analytics. You should also use their feedback and action to refine your content strategy and improve your content performance.