How do you share valuable SMO content?

A key foundational element in creating valuable content is having a clear grasp of your goals and a deep understanding of your target audience. Because tailoring your content and strategies to align with your specific goals and the needs of your target audience will yield more effective and meaningful results.

Be real. Be authentic. Be you, not the person you wish to project yourself to be to impress people. This then allows for people to feel that they can connect and engage with you, without the potentiability of their opinion being judged. That way, meaningful and affable connections can take place, and allow for people to truly support each other in their quest to understand their bigger role in this life, complementary of each other.

The best marketing tip is to understand your audience. Your content should always start with your audience in mind and this is the type of content that will typically perform better.

Sharing valuable SMO content requires a fusion of data-driven strategy and authentic storytelling. Start by leveraging analytics to understand audience preferences, optimal posting times, and engagement patterns. Once you have this insight, craft content that speaks directly to your audience's interests and emotions. For a campaign I once consulted on, we utilized user-generated content by encouraging followers to share personal stories, which we then spotlighted. This not only validated our audience's experiences but also fostered a tight-knit community, elevating our brand's trustworthiness. Remember, in SMO, it's not about broadcasting; it's about meaningful conversations

Let me share an unpopular opinion. Act like a Pizza just don't expect everyone to like you! What this essentially means is that you will cater to a wide array of people. For example, I am an owner of a digital marketing agency and my priority of audiences are: P1: SMB founders and CMOs who will be interested in digital marketing services. P2: Marketing experts and enthusiasts to expand my connection, authority, and community P3: Everyone who can relate to my ideologies. That's like blown up! So how do I create and strategize my SMO content? P1: 60%, P2: 20%, P3: 20% This way I reach to a lot of people yet I end up staying relevant.

People love to see the original content, and on top of that if its interactive you actually get more attention! Original content is what brings you business / brands ahead of your competitors. The more natural and real is it the more buzz you will create around your audience. Find the relative or trending content, try to replicate with your own business and share at the right time. Promote it to reach more look a like audience to get better attention!

Staying true to yourself helps you find customers and clients who you /will enjoy working with. It’s good to be mindful of what your competitors are doing but don’t replicate them or let it shape what you should be sharing. Staying authentic and unique will help you stand out in the sea of sameness.

Creating content that is relevant to your audience and offers valuable insights not only captures their attention but also provides a clear and actionable structure, leading to increased engagement with your posts.

Creating original content in SMO is vital establishing a strong online presence, building credibility and staying competitive in the digital space.

Creating original content is always a time-consuming process, but both as a reader and a marketing professional, I only prefer the generation and consumption of original content and associated materials. The additional time and effort that is invested in this ultimately result in a more rewarding experience for the users. In addition to that, for the long run, original content continues to hold its value, and it tends to attract loyal audience who returns for more. If you want more audience who are loyal to your brand always create original content. For me, this worked on a wider range of marketing materials and platforms that I've utilized over the years.

It can be tempting to copy and paste the same social content and assets across social platforms, but don't make that mistake of posting simply to post. Creating various copy and asset sets can be time consuming and resource heavy, so I always recommend funneling resourcing to be great at 1-2 channels if you have to be selective, rather than cross-posting the same content across all of them. Each one has a totally unique look, feel, and distribution!

You do not need to be everywhere. Be where the majority of your audiences are. Ace a single platform and make it so worthwhile that your audiences share it across platforms.

I disagree with not using hashtags, mentions and emojis on LinkedIn. You can use all three! Hashtags amplify the reach of your post as users on LinkedIn can follow a hashtag (just like a person) and discover your post. Mentions (relevant, not spam) can draw the attention of the right person and may result in an insightful comment. Lastly, who says LinkedIn is all work and no fun? ??

- Plain text for LinkedIn - Vertical videos for IG, TikTok, YouTube - Short text and threads for X - Don't overdo hashtags - Follow top 10 influencers in your niche for inspiration

Each platform has its own benefits and ways to showcase the creatives/content! I would spend my time on creating original content based on each platform requirements rather than copying and pasting the same across all the channels, which doesn't satisfy the audience intent at all! For example: LinkedIn requires more text based content, that speaks about the business achievements, showcasing the activities rather than reels or story content which is more IG, TikTok type content.

- When you share content, stay online for an hour at least. - Reply to every comment you receive - Follow relevant hashtags. - When you see relevant content start engaging. - Write meaningful comments that will spark conversation. - Don't use AI or automations. - Try to help others in the comments.

When you distribute content be active on your post : Respond to Every comment fast Track and engage with pertinent hashtags. Start interacted with your audience Craft thoughtful comments that ignite meaningful conversations. Strive to be of assistance to others in the comments section.

I agree. We all are beings of emotions. It feels nice to be acknowledged. If someone has given you their time, cherish and acknowledge it. Similarly, make time for others

I agree that engagement with followers and audience on post is important to building a sense of community, however if you are just reacting to comments shared rather than spending time in responding this could be viewed as disingenuous. I always believe quality over quantity as a good rule of thumb to follow when engaging and speaking to others that comment or engage with your content.

In addition to engaging with your audience and responding to comments on your posts, an effective strategy involves active participation within your niche community. For example, actively participating in live chat rooms with industry experts and interacting with influencers, journalists, or bloggers who produce content relevant to your business and niche can position you as a valuable contributor to the community. This approach can significantly amplify your brand's reach and content exposure. Algorithms also favour this broader community engagement, enhancing your content's chances of reaching a larger audience. The aim is to shift from just promoting your brand to becoming a community contributor to maximize your exposure.

Add personality to your content. One of the things one must do in creating Social Media Optimized Content is to express their personalities in their content. With that you'd struggle less with creativity and humor. What works for one might not work for others. But, you need to give your audience the best you within your content. Optimizing your content when it's unique and speaks from your inner being to your audience personally makes all the difference in view of the success you anticipate.

- Create shareable infographics to summarise content for higher social media engagement visually. - Leverage user-generated content to increase engagement, authenticity, and social proof. - Cross-promote the content across multiple channels, such as email newsletters, blog posts, or other social media platforms. By reaching your audience through various channels, you increase their chances of encountering and sharing your valuable SMO content. - Monitor and analyse the performance of your shared content. Track metrics such as reach, engagement, and conversions to identify the type of content that resonates best with your audience and optimise your future sharing strategies accordingly.

LinkedIn:Focus on decision-makers pain points and industry KW's long-form content and thought leadership are appreciated. Twitter:Use hashtags strategically with multi threads. Mention relevant ID's. Instagram: Leverage hashtags, especially in stories and captions. use high-quality images and videos. (Don't keep being similar to competitors.) Stories and reels are great for engagement. Facebook:Mix it up with text, images, and videos. Use Live for real-time interactions. YouTube:Video SEO works target for SERP indexing titles Use eye-catching thumbnails to increase CTR. Focus on retention, watch time, and incorporate subtitles. Explore a few YT shorts and YT community posts. Jump on trends and challenges with influencer or brand partnership

Since its era of mobile use, create content for mobile! If you look at your audience, you will find above 80% traffic is from mobile! So its very important to create the content based on the users devices!

Utilize User-Generated Content (UGC): Encourage your audience to create content related to your brand, products, or services. User-generated content can be a powerful asset for SMO. Encourage your followers to share their experiences, reviews, and creative interpretations of your offerings. This not only boosts engagement but also builds a sense of community around your brand. You can create dedicated hashtags for UGC campaigns and even feature the best user-generated content on your own social media profiles. This not only provides fresh content but also strengthens the bond between your brand and your customers.