How do you share market research with sales and management?

2 Tailor your content

Once you have chosen the format, you need to tailor your content to your audience and their needs. Think about what they want to know, what they already know, and what they need to do with your market research. For example, if you are sharing market research with your sales team, you may want to focus on how your findings can help them improve their sales performance, identify new opportunities, or overcome objections. If you are sharing market research with your management, you may want to focus on how your findings can help them make strategic decisions, allocate resources, or monitor progress. Use clear and concise language, avoid jargon and technical terms, and provide relevant examples and stories.

3 Visualize your data

One of the best ways to communicate market research insights is to use visual aids, such as graphs, charts, tables, or images. Visualizing your data can help you convey complex or large amounts of information in a simple and engaging way. It can also help you highlight patterns, trends, or relationships that may not be obvious from text or numbers alone. However, be careful not to overload your visuals with too much data or too many elements. Choose the appropriate type of visual for your data, such as a pie chart for proportions, a bar chart for comparisons, or a line chart for changes over time. Use colors, labels, and titles to make your visuals easy to understand and interpret.

4 Tell a story

Another effective way to communicate market research insights is to tell a story that connects your data and analysis to your audience and their goals. A story can help you capture their attention, create an emotional connection, and inspire action. To tell a good story, you need to have a clear structure, a compelling message, and a strong call to action. For example, you can start by setting the scene and introducing the problem or opportunity that your market research addresses. Then, you can present your findings and analysis as the solution or the evidence that supports your argument. Finally, you can end by summarizing your main points and suggesting the next steps or recommendations that your audience should take.