How do you set and manage expectations with clients throughout a digital copywriting project?
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The first step to setting and managing expectations is to clearly define the scope of the project. This means outlining what you will do, what you won't do, how much you will charge, how long it will take, and what deliverables you will provide. You should also specify the terms and conditions of your contract, such as payment methods, revision policies, ownership rights, and cancellation fees. A well-written scope document can help you avoid scope creep, which is when the client asks for more work than originally agreed upon, or changes their mind about the requirements.
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How to on board a client. ( The right way) ?Set clear expectations. ?Dont settle for the services you don't offer ?Don't over promise.
The second step to setting and managing expectations is to communicate regularly with your clients throughout the project. This means updating them on your progress, asking for feedback, addressing any issues, and confirming any changes. You should also establish the best channels and frequency of communication, whether it's email, phone, video call, or online platform. By communicating regularly, you can build trust, rapport, and understanding with your clients, and avoid misunderstandings, delays, and conflicts.
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?As an expert digital copywriter, I communicate via WhatsApp and update them about the daily work. ?I also send them weekly and monthly reports to analyze the work.
The third step to setting and managing expectations is to manage your time effectively. This means planning your workload, setting realistic deadlines, prioritizing tasks, and tracking your hours. You should also communicate your availability and boundaries with your clients, and respect theirs. For example, if you work on a different time zone, or have other commitments, let them know when you can and can't work, and when they can expect to hear from you. By managing your time, you can deliver your work on time, meet your clients' expectations, and avoid stress and burnout.
The fourth step to setting and managing expectations is to deliver quality content that meets your clients' goals and standards. This means following their brief, guidelines, and style, as well as applying your own skills, creativity, and best practices. You should also proofread, edit, and format your work before submitting it, and use tools like plagiarism checkers, grammar checkers, and readability scores to ensure its quality. By delivering quality content, you can impress your clients, demonstrate your value, and increase your chances of getting repeat business or referrals.
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?Quality over quantity. That's my mantra for my whole life. ? If you are a digital copywriter, your job is to deliver what you promise to your clients and what they paid you for. ? There must be no compromise on quality ?
The fifth step to setting and managing expectations is to ask for feedback from your clients throughout the project. This means soliciting their opinions, suggestions, and comments on your work, and being open to constructive criticism. You should also clarify what kind of feedback they want, how they want to give it, and how you will incorporate it. For example, do they want a general overview, or specific details? Do they want to use track changes, comments, or a separate document? How many rounds of revisions do they expect? By asking for feedback, you can improve your work, meet your clients' needs, and show your professionalism.
The sixth and final step to setting and managing expectations is to celebrate success with your clients at the end of the project. This means thanking them for their trust, collaboration, and feedback, and sharing the results and outcomes of your work. You should also ask for testimonials, referrals, or reviews, and invite them to work with you again in the future. By celebrating success, you can strengthen your relationship with your clients, boost your reputation, and grow your business.
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