The first step is to understand who you are creating your portfolio for. Are you targeting a specific industry, niche, or type of client? Do you want to highlight your versatility or your specialization? What are the goals, needs, and expectations of your audience? Knowing your audience will help you tailor your portfolio to their interests and preferences, and show them how you can solve their problems and deliver results.
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-Relevance: Ensure the samples align with your target audience and career goals. -Diversity: Showcase a variety of presentation types (e.g., persuasive, informative, persuasive). -Impact: Highlight projects that demonstrate significant results or outcomes. -Complexity: Include samples that showcase your ability to handle complex topics or challenges. -Visual Appeal: Choose presentations with visually engaging elements and effective storytelling. - Client Testimonials: Include positive feedback or case studies to validate your skills. -Technical Proficiency: Demonstrate your mastery of presentation tools and techniques.
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When building your presentation development portfolio, it's important to go beyond just knowing your audience. Reflect on your unique journey and the milestones that shaped your expertise. Choose samples that showcase your skills and growth as a facilitator and speaker. Include a presentation that marked a significant turning point in your style or methodology. This approach resonates with clients who value depth and authenticity in partnerships. Remember, your portfolio should align with the needs and aspirations of your audience.
The next step is to identify your strengths as a presentation developer. What are the skills, techniques, and tools that you excel at? What are the types of projects that you enjoy and are proud of? What are the feedback and testimonials that you have received from your clients or peers? Showcase your strengths by selecting samples that demonstrate your expertise, creativity, and professionalism. Choose samples that reflect your personal style, voice, and brand.
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I find that selecting samples that resonate with your viewer is more important than styles that show off your personal brand. This was why branding, color choices and examples should also match your audience. Similar to knowing your audience, tailor the style to them as well. If you are talking to a room full of engineers, a quote from a renowned engineer will go further than someone for the textiles industry. As for your personal style and brand, you will be known as adaptable. Someone that can make the work relevant in any space. I do have a group of set pieces that are part of my brand, like this reoocuring chart that ends up in all of my presentations. It great to have some signature set pieces that you are a pro at speaking to.
The third step is to balance quality and quantity in your portfolio. You don't want to overwhelm your audience with too many samples, but you also don't want to leave them wanting more. A good rule of thumb is to include 6 to 10 samples that cover a range of topics, formats, and audiences. Make sure that each sample is relevant, recent, and representative of your work. Avoid samples that are outdated, incomplete, or inconsistent with your standards.
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I find that one great sample trumps 10 good ones. Less is more. Each sample should have a separate purpose. Try to avoid explaining the same thing multiple ways. Ask yourself "did I cover this" if you find the need for multiple sampled to cover the same topic it's likely you've found good samples not GREAT ones! My rule is 1 sample per topic, combine and consolidate when possible. Don't choose a sample because it's cool or interactive, choose it because it increases the viewers comprehension. Nothing is worst that ruining a beautiful looking presentation with whispers and mumbles about how nice it looks but how little we know.
The fourth step is to add context and value to your samples. Don't just display your slides or screenshots, but explain the purpose, process, and outcome of each project. Provide a brief overview of the project scope, objectives, challenges, and solutions. Highlight the key features, benefits, and results of your work. Use metrics, data, and evidence to support your claims. Show your audience how you added value to your clients and their audiences.
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A pictures worth a 1000 words, that doesn't apply here. The last thing you want is for your audience to make assumptions and connections that you didnt intend. This is why you want to add context to each of your samples. "This sample demonstrates ABC. Therefore, the impact is XYZ. Thus, you has a viewer should care"
The fifth step is to organize and format your portfolio. Make sure that your portfolio is easy to navigate, view, and access. Use a clear and consistent structure, layout, and design for your portfolio. Categorize your samples by topic, industry, or type. Use labels, captions, and headings to guide your audience. Use high-quality images, videos, or links to display your work. Optimize your portfolio for different devices, platforms, and browsers.
The final step is to update and improve your portfolio regularly. Your portfolio is not a static document, but a dynamic showcase of your work. Keep your portfolio fresh and current by adding new samples, removing old ones, and revising existing ones. Seek feedback and suggestions from your clients, peers, and mentors. Learn from your successes and failures, and improve your skills and knowledge. Your portfolio is a reflection of your growth and development as a presentation developer.
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When selecting the best samples for my presentation development portfolio, I draw from my 250-slide presentation filled with examples. This portfolio continuously evolves as I give numerous lectures, allowing me to add new examples and adjust or remove old ones based on audience reactions. By observing which examples resonate most, I ensure that my presentations remain relevant and impactful. This iterative process helps me refine my content, focusing on samples that effectively engage and inform my audience. Constantly updating my portfolio ensures that I always have the best and most compelling examples to draw from for any presentation.
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