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How do you prioritize web content writing tasks?

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As a web content writer, you have to juggle multiple projects, deadlines, and clients. How do you decide which tasks to focus on first, and which ones to leave for later? Prioritizing your web content writing tasks can help you manage your time, meet your goals, and deliver quality work. Here are some tips to help you prioritize your web content writing tasks effectively.

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1 Assess your tasks

Before you start working on any task, you need to assess its scope, requirements, and urgency. You can use a simple matrix to rank your tasks based on their impact and effort. For example, you can label your tasks as high impact/low effort, high impact/high effort, low impact/low effort, or low impact/high effort. Then, you can prioritize the tasks that have the highest impact and the lowest effort, and avoid or delegate the tasks that have the lowest impact and the highest effort.

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Dave Murrow

Senior PR - Communications Leader, B2B / Tech Content Creator - articles, case studies, press releases and other specialized content for #Tech and #B2B clients. #promptengineering #AI #ContentWriter #BusinessContent
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Yes. Also plan on the required time involved to conduct any executive interviews, do deep research, analyze reports, and figure out the best way to manage all that ahead of the actual writing. :-)

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2 Set SMART goals

Another way to prioritize your web content writing tasks is to set SMART goals for each project. SMART stands for Specific, Measurable, Achievable, Relevant, and Time-bound. By setting SMART goals, you can clarify your expectations, track your progress, and adjust your strategy if needed. For example, instead of saying "I want to write a blog post for Client A", you can say "I want to write a 500-word blog post for Client A about topic X by Friday, using keyword Y and following style guide Z".

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Lauren Shroll

Content Marketing | Communications | Operations | B2B SaaS + F&B | Not afraid of building things from the ground up
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Prioritizing your writing tasks also comes down to keeping the overarching business goals in mind. At the end of the day, the content you prioritize ideally supports the rest of the business team and customers alike. What purpose does the content serve? Does it help overcome certain objections in the sales process? Does it walk a customer through a use case of your product? Does it educate the audience in a way that other published content does not? Digging into the reasoning may help you go back to the drawing board in assessing the task's priority based on what "fills a gap" and is most timely.

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3 Use a calendar or a tool

To keep track of your web content writing tasks, you need a system that helps you organize, schedule, and monitor your work. You can use a simple calendar app, a spreadsheet, or a more advanced tool like Trello, Asana, or Notion. Whatever you choose, make sure it allows you to create a list of your tasks, assign them due dates and priorities, and mark them as completed or in progress. You can also use your system to set reminders, notifications, or alarms to help you stay on track.

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4 Review and revise

Prioritizing your web content writing tasks is not a one-time activity. You need to review and revise your priorities regularly, especially when new tasks come in, deadlines change, or feedback is received. You can set aside some time every day, week, or month to evaluate your performance, identify any issues or gaps, and update your priorities accordingly. You can also ask for feedback from your clients, colleagues, or editors to improve your work and meet their expectations.

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Ian Helms

????? Director of Growth Marketing at Q.Digital ?????
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This is often one of the most overlooked opportunities, especially for small marketing teams. We set output goals or even have contractual obligations to produce a set amount of content each month, but then get caught up and forget to make sure what we’ve published is actually working. Set a calendar reminder and block to dedicate appropriate time to build and update a regular report that can help you make better informed decisions about what you should keep doing, any strategies that might need to pivot, and any tests you might want to run to try and achieve different results. This doesn’t just apply directly to the written content itself but the ways you’re amplifying it, linking to it, and repurposing it, as well.

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5 Balance quality and quantity

One of the biggest challenges of web content writing is to balance quality and quantity. You want to produce enough content to satisfy your clients and audience, but you also want to maintain high standards of quality and originality. To achieve this balance, you need to prioritize your web content writing tasks based on their value and purpose. For example, you can focus more on the tasks that generate leads, conversions, or engagement, and less on the tasks that are filler, repetitive, or irrelevant.

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6 Take breaks and recharge

Finally, prioritizing your web content writing tasks also means prioritizing your well-being and productivity. Writing web content can be demanding, stressful, and exhausting. You need to take breaks and recharge regularly to avoid burnout, fatigue, or writer's block. You can use techniques like the Pomodoro method, the 80/20 rule, or the Eisenhower matrix to manage your energy and focus. You can also practice self-care activities like meditation, exercise, or hobbies to relax and refresh your mind.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Anush Harutyunyan

Communications & PR Specialist | Web Content Writer & Manager | Content Strategist | Copywriter | Journalist | Junior Project Manager
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I would add one more guideline: Don't forget about SEO optimization. SEO optimization directly impacts a website's visibility and reach. When content is well-optimized for search engines, it not only ranks higher in search results but also attracts organic traffic. Prioritizing SEO ensures that your content aligns with the search intent of your target audience.

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How do you prioritize web content writing tasks?

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1 Assess your tasks

2 Set SMART goals

3 Use a calendar or a tool

4 Review and revise

5 Balance quality and quantity

6 Take breaks and recharge

7 Here’s what else to consider

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